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KLSD-AM Admits On-Air Personality Rigged Arbitron Ratings

On Friday afternoon, Bob Bolinger, president/market manager of Clear Channel in San Diego, admitted to members of the local advertising community that three family members of an on-air personality of KLSD-AM (XTRA Sports 1360), a sports talk station, filled out Arbitron rating forms. That is verboten. Family members of employees are not permitted to participate in Arbitron ratings, and this is sacrosanct and well-publicized within the industry. This morning (Sept. 23), Arbitron put out a news release saying that KLSD-AM ratings had been affected by participation of an employee and his family. It did not identify the radio personality, and wouldn't do so to me. In his Friday letter, however, Bolinger said, "Clear Channel Radio San Diego agrees with the Arbitron policy and...has moved swiftly to correct the situation. Effective immediately the on-air personality in question has been removed from the on-air shift and will be subject to disciplinary action up to and including dismissal." On Saturday, Union-Tribune sports media columnist Jay Posner said that Dave Palet, who hosted a sports talk show on the station, had been fired by XTRA Sports 1360. Bolinger did not return calls and Jeremy Pfouts, an anchor reporter for the station, said he cannot comment. Palet could not be reached for comment. The question is what Arbitron will do about the ratings of KLSD (XTRA Sports 1360) and of other stations in the market. That will be revealed Friday, Sept. 26, according to Arbitron.

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On Friday afternoon, Bob Bolinger, president/market manager of Clear Channel in San Diego, admitted to members of the local advertising community that three family members of an on-air personality of KLSD-AM (XTRA Sports 1360), a sports talk station, filled out Arbitron rating forms. That is verboten. Family members of employees are not permitted to participate in Arbitron ratings, and this is sacrosanct and well-publicized within the industry. This morning (Sept. 23), Arbitron put out a news release saying that KLSD-AM ratings had been affected by participation of an employee and his family. It did not identify the radio personality, and wouldn't do so to me. In his Friday letter, however, Bolinger said, "Clear Channel Radio San Diego agrees with the Arbitron policy and...has moved swiftly to correct the situation. Effective immediately the on-air personality in question has been removed from the on-air shift and will be subject to disciplinary action up to and including dismissal." On Saturday, Union-Tribune sports media columnist Jay Posner said that Dave Palet, who hosted a sports talk show on the station, had been fired by XTRA Sports 1360. Bolinger did not return calls and Jeremy Pfouts, an anchor reporter for the station, said he cannot comment. Palet could not be reached for comment. The question is what Arbitron will do about the ratings of KLSD (XTRA Sports 1360) and of other stations in the market. That will be revealed Friday, Sept. 26, according to Arbitron.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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