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In a new report, Scarborough Research has found that most metropolitan daily newspapers, including the Union-Tribune in San Diego, are losing market share in their combined print and online editions. The April 25 issue of Editor & Publisher, media trade newspaper, summarized the Scarborough findings. Of 20 metro dailies, only two -- in Atlanta and Portland, Oregon -- extended their reach this year compared with 2007. Scarborough measured adults in a market who read or looked into daily and Sunday editions over seven days, as well as those who visited the papers' web sites in the same period. The Union-Tribune's online edition reached 18 percent of the market this year, up from 16 percent last year. But the print newspaper's market share dropped to 54 percent from 57 percent; hence the overall market penetration dropped to 59 percent from 61 percent. This is about the same magnitude of decline as other metro dailies suffered. On Monday, the Audit Bureau of Circulations reports on newspaper circulation for the six months ended in March. I will have those results on this blog Monday morning.

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Comments

JohnnyVegas April 27, 2008 @ 8:51 a.m.

The UT losing market share???

Nahhh....why would that be?

Oh, here is why, the UT is trying to pull the wool over the eyes of the San Diego taxpayers yet again with the bogus bond issue that Sanders tried to pass without voter approval, which carries interest rates of up to 16%!

Well, that pretty much explains it in my book;

UNION-TRIBUNE EDITORIAL Obstructionist tactics

Aguirre tries to derail $103 million in essential projects

April 27, 2008

Because of its financial straits, San Diego has long neglected billions of dollars in public repairs, from Egger Highlands to San Pasqual, from San Carlos to Pacific Beach. Mayor Jerry Sanders is now beginning to address these chronic needs with a $103 million bond issue, approved overwhelmingly by the City Council. Why, then, is City Attorney Mike Aguirre vowing to kill this essential initiative?

http://www.signonsandiego.com/uniontrib/20080427/news_lz1ed27top.html

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JohnnyVegas April 27, 2008 @ 9 a.m.

BTW, Open Memo to Mike Aguirre, San Diego taxpayers do NOT need or want credit card interest rate bonds being floated (without voter approval) for day to day maintenance of this City.

What Col. KFC Sanders is doing to taking money that should be used for the daily operating expenses of the City and funneling it into the pension black hole and then asking for "bonds" to run the everyday operating expenses and needs of the City. Why do this?? Because if Col. KFC Sanders uses the General Fund money to pay for the day to day operations and maintenance of the City there would be NO MONEY left for the pension black hole, forcing the Colonel to issue Pension Obligation Bonds-which REQUIRES A VOTE FO THE PEOPLE TO ISSUE.

KFC SANDERS IS USING SLIGHT OF HAND TO GET AROUND MAKING THE HARD CHOICES THIS CITY FACES-SHOULD WE, OR MUST WE, FILE BK?????

5 weeks and this promise everything but do nothing clown is gone, and I for one cannot wait.

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Don Bauder April 27, 2008 @ 11:01 a.m.

Response to post #1: The U-T's favorite word for those who oppose its wacky ideas is "obstructionist." For example, anybody who opposed the 60,000 seat guarantee for the Chargers was an "obstructionist." And so on. Best, Don Bauder

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Don Bauder April 27, 2008 @ 11:07 a.m.

Response to post #2: Yes, when you have to sell bonds to finance day to day maintenance -- and at a possibly sky-high interest rate -- there are big troubles. Sanders is putting forth such ideas but claiming he is solving the troubles. He is not to be believed. Ditto for his flack, Fred Sainz -- and ditto for the U-T, which gets its editorial material from Sainz. Best, Don Bauder

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Fred Williams April 27, 2008 @ 8:06 p.m.

@#4

The Peters led Council is "fixing things".

Fixing them in place, so future city council's hands will be tied.

Aguirre pointed out, correctly I think, that selling these bonds must be approved by a vote.

What do we have to do to have a say in San Diego?

Sensible as ever, councilmember Frye voted against selling these bonds. Who else?

Yep. through "Million Gallon Man" Peters, we're all getting, uh...Fixed.

Royally fixed.

Or, maybe not fixed at all. Certainly no fixed rate bond terms. Isn't this shady deal interest only for a few years, and only then we'll find out the actual long term interest rate we'll pay.

Huh?

I must be wrong. Please correct me.

Best,

Fred Williams

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Don Bauder April 27, 2008 @ 8:24 p.m.

Response to post #5: I'm sure you know that the establishment cabal that runs San Diego and most of its politicians does not believe in people having a say in government. Best, Don Bauder

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JohnnyVegas April 27, 2008 @ 8:49 p.m.

I'm sure you know that the establishment cabal that runs San Diego and most of its politicians does not believe in people having a say in government. Best, Don Bauder

That is why things are changing-the cabal does not have the power it once had-this blog and others like it are the main reason.

Information, ideas and thoughts are transmitted in real time to all corners of the county, state and world. This information is power-and with that instant information and sharing of thoughts the power base is finally shifting to the people.

No longer do the UT and other power brokers have a monopoly on information services. Look to the decline of the UT and how a guy like Flannery, a single person, can directly compete with the UT. That is really amazing when you think about it. The Internet is turning out to be the great equalizer.

I firmly believe, and have stated for the last year, that Sanders is not going to be re elected.

I think that one of the biggest reasons for this is information sharing and being able to speak out-like here. This did not happen even 10 years ago-1998- yet here we are in 2008 griping and moaning like responsible civic-minded taxpayers-and making a BIG difference.

Mark my words, Sanders is history, and Mike should be re elected-and if that does happen it will be in large part to blogs like this.

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Don Bauder April 28, 2008 @ 5:53 a.m.

Response to post #7: There is no question that news travels much further and more quickly these days -- at least to audiences that want information. However, there are still a lot of citizens who are apathetic, wanting to remain ignorant. These are the ones we have to worry about, nationally and in San Diego. Best, Don Bauder

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