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Having been on the receiving end of many a wagging finger, nothing delights me more than when I catch a purported citadel of progressive orthodoxy like the Walt Disney Company with both hands in the politically incorrect cookie jar.

The gringos at Walt Disney Studios Home Entertainment are capitalizing on Cinco de Mayo, a holiday aimed at celebrating Mexican heritage and pride, to promote the upcoming straight-to-video release of Beverly Hills Chihuahua 3: Viva La Fiesta!.

Why not cash in on Passover with a Disney collector's edition Seder plate or celebrate Secretary's Day by passing out Pretty Woman condoms?

Speedy Gonzales and the Frito Bandido can't get arrested in Hollywood, and this stereotypical stray signs a three-picture deal with Disney. I'm not sure what is more offensive: using a dog as an emblem of Mexican pride or offering up a torpid, direct-to-DVD sequel as a way of showing respect.

Be sure to remember this pandering gesture come September 18 when the Blu-ray Combo Pack of Beverly Hills Chihuahua 3: Viva La Fiesta! hits store shelves.

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Comments

Mindy Ross May 5, 2012 @ 6:34 p.m.

I'm a sucker for anything dog, but yes, the hispandering is disgusting. I hope no hombre or mujer within 10,000 miles goes to see it. Galdi, who was the editor of Latina magazine, warned that companies were going full bore to capture revenue as the expense of the Hispanics in the coming months. I think it will be hilarious to watch the white guys on Madison Avenue scramble to see what it's all about. There's a reason "Maid in Manhatten" flopped and it wasn't because there wasn't enough Latino pride. It represented that whie guy with a media latina thrown in for good measure. I'm currently writing "Hot-Salsa" Fantasy and I'll bet the Latinos like my books better than anything Disney comes up with to represent their ethnicity. I know the culture.

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Scott Marks May 6, 2012 @ 9:19 a.m.

Am I going to meet you Thursday night at "The Big Screen" Anniversary Party at HOB?

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