Matt Potter 2:30 p.m., July 28
San Diego Reader Announces New "Smokable Ads"
In Wake of US Attorney's Ominous Statements Regarding Alt-Weekly Medical Marijuana Ads, Notorious Publisher Jim Holman Implements "Hemp-Based" Back Pages.
"Let's give them something to investigate."
STARING AT THE SALMON-PINK WALLS OF MY CUBICLE, MARVELING AT THE WONDER OF IT ALL - As the Federal Government continues the Great Medical Marijuana Panty-Bunching of 2011, concerns have arisen at alt-weeklies all over the state about the potential loss of ad revenue brought on by a crackdown on pot dispensaries.
In preparation for such an event, Reader publisher Jim Holman today announced his paper's plan to make the paper's medical marijuana ads "a little more user-friendly, if you know what I mean. Instead of printing the ads on expensive glossy stock, we'll be switching over to a more practical paper made from hemp and, um, other natural products.
"We'll lose a little in image clarity - and in other sorts of clarity as well - but we think the benefits will leave everybody much, much happier."
US Attorney Laura Duffy said she was not prepared to speak to the specifics of the Reader's plan prior to extensive investigation, but reiterated that she was "concerned about the nature and the extent of the advertisements we are seeing.”
More like this:
- How CityBeaten thinks — Nov. 15, 2014
- Reader publisher makes in-kind advertising contribution to medical marijuana campaign — Nov. 3, 2012
- Breaking! Reader Editor Holman Opens Up and Swallows Pride — Oct. 27, 2011
- U.S. Attorney To Target Media Outlets For Printing Medicinal Marijuana Ads — Oct. 12, 2011
- Breaking Stories — Dec. 29, 2005