In this scene from the tronc employee video, Tronc the troll is seen optimizing some content for premium sharability and engagement by smashing it with his video-conversion clickhammer. “Tronc knows that people like to look at pretty moving pictures more than they like to summon up images based on words,” explains tronc Desperation Manager Ernest Layoff. “And this image really helps to make that clear. The universe of textual content is black and white and empty and totally uninteresting, but when Tronc starts in optimizing, suddenly, there’s an explosion of interest, tons of energy, and radiating rays of user reach. Great job, Tronc!"