Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Mayor's $1.6 million drought PR plan is back

Water “messaging" consultant to serve GOP's Faulconer

Faulconer does best in pre-scripted events, veteran political observers note.
Faulconer does best in pre-scripted events, veteran political observers note.

After being abruptly pulled from the city's procurement website two months ago, San Diego mayor Kevin Faulconer's $1.6 million anti-drought public relations campaign is back out for proposals, as costly as ever.

As first reported here, the former PR man issued an initial call in April for a pricey media consultant to assist "in informing the City’s customers about the need to conserve water as well as drought messaging."

The prospective tab was considerable: "The allotment for contract expenses has been approved for a range of $1,000,000 to $1,600,000 over the course of five years."

Sponsored
Sponsored

In addition to related promotional duties, the high-priced helper was to "identify press opportunities and media partnerships," to promote the mayor's water agenda.

As in the case of other state politicos, the deepening drought has offered the Republican mayor the opportunity to pontificate on the need to build costly new recycling plants, including the city's long-contemplated toilet-to-tap plan to convert sewage into drinkable water.

"The governor said he would speed up the approval process for projects that increase local water supplies," said a news release from Faulconer after an April 28 meeting with Democrat Jerry Brown in Sacramento.

"That's great news for San Diego as we begin work on the largest water recycling program in the state and create our own independent, drought-resistant water supply."

Turning an environmental crisis into a big-money development opportunity is a priority for the mayor, who is widely thought to have have his eyes set on higher office, and the revised PR plan appears to be designed to provide him with plenty of exposure.

"Up front development of a specific theme is a critical component in the formulation of a drought advertising and outreach campaign, and sets the tone for all forms of marketing communications throughout the campaign," the revised request says.

In the media manipulation department, the prospective consultant is to "help identify press opportunities and media partnerships" and "provide support as needed for press conference or campaign related events," as well as to "coordinate location shots and sites for interviews."


The photogenic Faulconer does best in pre-scripted events covered by generally unquestioning TV news crews, veteran political observers note.

The city's revised call for consultants makes it clear who's in charge: "When this Agreement refers to an act or approval to be performed by City, that act or approval shall be performed by the Mayor or designee, unless the Agreement specifies otherwise."

It also outlines the terms of consultant compensation, "including all reasonably related expenses, in an amount not to exceed $1,600,000.00."

Responses are due August 5.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Hip-hop artist Don Elway makes movies for his music

Not Ordinary EP tells a story of life on the streets
Faulconer does best in pre-scripted events, veteran political observers note.
Faulconer does best in pre-scripted events, veteran political observers note.

After being abruptly pulled from the city's procurement website two months ago, San Diego mayor Kevin Faulconer's $1.6 million anti-drought public relations campaign is back out for proposals, as costly as ever.

As first reported here, the former PR man issued an initial call in April for a pricey media consultant to assist "in informing the City’s customers about the need to conserve water as well as drought messaging."

The prospective tab was considerable: "The allotment for contract expenses has been approved for a range of $1,000,000 to $1,600,000 over the course of five years."

Sponsored
Sponsored

In addition to related promotional duties, the high-priced helper was to "identify press opportunities and media partnerships," to promote the mayor's water agenda.

As in the case of other state politicos, the deepening drought has offered the Republican mayor the opportunity to pontificate on the need to build costly new recycling plants, including the city's long-contemplated toilet-to-tap plan to convert sewage into drinkable water.

"The governor said he would speed up the approval process for projects that increase local water supplies," said a news release from Faulconer after an April 28 meeting with Democrat Jerry Brown in Sacramento.

"That's great news for San Diego as we begin work on the largest water recycling program in the state and create our own independent, drought-resistant water supply."

Turning an environmental crisis into a big-money development opportunity is a priority for the mayor, who is widely thought to have have his eyes set on higher office, and the revised PR plan appears to be designed to provide him with plenty of exposure.

"Up front development of a specific theme is a critical component in the formulation of a drought advertising and outreach campaign, and sets the tone for all forms of marketing communications throughout the campaign," the revised request says.

In the media manipulation department, the prospective consultant is to "help identify press opportunities and media partnerships" and "provide support as needed for press conference or campaign related events," as well as to "coordinate location shots and sites for interviews."


The photogenic Faulconer does best in pre-scripted events covered by generally unquestioning TV news crews, veteran political observers note.

The city's revised call for consultants makes it clear who's in charge: "When this Agreement refers to an act or approval to be performed by City, that act or approval shall be performed by the Mayor or designee, unless the Agreement specifies otherwise."

It also outlines the terms of consultant compensation, "including all reasonably related expenses, in an amount not to exceed $1,600,000.00."

Responses are due August 5.

Comments
Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Pacific Beach – car thief's paradise

Take photos of your automobile and license plate
Next Article

Dating Sites For Little People: Best Platforms & Tips

Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.