Proposed Manchester sign design, facing east
  • Proposed Manchester sign design, facing east
  • Story alerts
  • Letter to Editor
  • Pin it

Manchester Financial Group now owns 49 percent of the downtown building that formerly housed Sempra Energy, at 101 Ash Street. It bought the minority share in the property for $20 million, reported the San Diego Business Journal.

Manchester building before new signage

On July 24, Civic San Diego issued a “notice of future decision” to “approve, conditionally approve or deny an application for a Process Two Neighborhood Use Permit” from Manchester Financial Group for a “comprehensive sign plan” including high-rise signage at the 19-story property. A decision by CivicSD's staff is expected no less than 11 business days from the date of notice.

The design by Jones Sign Co., as submitted to CivicSD, shows the words Manchester Financial Group in 5-foot-high, all-capital letters extending 147 feet in width. The “M” logo above the words is 14-feet wide, and 7-feet high. The aluminum letters, on the building's east and west sides, will be illuminated at night with white LED lighting.

Portland, Oregon-based “Engineer of Creative Identity” Jeff Fisher has created award-winning logos for almost 30 years. I asked him to evaluate the logo and sign. Fisher said, “In over-inflating the size of the Manchester Financial Group text on the building, the “M” icon is greatly reduced in proportion – making it seem somewhat insignificant. The building treatment comes across as vanity branding, rather than effective signage.”

The design is similar to Trump building signage: large and bold but not especially creative. Allen Industries of Greensboro, NC, is one of the nation’s largest sign manufacturing companies. The Reader asked that company to comment on Manchester's signage design, but did not get any response.

The signage decision by staff can be appealed to the CivicSD board of directors. Appeal applications are available downtown at 401 B Street, Suite 400, during regular business hours.

  • Story alerts
  • Letter to Editor
  • Pin it

Comments

SanCarlosGuy July 29, 2015 @ 4:11 p.m.

Vanity branding is the perfect description for this signage. Why not add a 20 foot statue of "Papa" Manchester in the plaza to make absolutely sure everyone knows the primary tenant.

1

dwbat July 29, 2015 @ 4:54 p.m.

Shush, don't even suggest that! ;-)

0

monaghan July 29, 2015 @ 4:39 p.m.

Oh well, that's just a few feet shorter than the sign with five-foot-high letters plastered on the wedding-cake low-rise structure of the Mt. Soledad Cross announcing the name of the owner "memorial association." And that's in the middle of a public park. If you ask me, seeing "Manchester" is less offensive than being reminded of "Sempra Energy."

0

dwbat July 29, 2015 @ 5:26 p.m.

Sempra and their sign are still here, in their new HQ at 424 8th Ave.

0

AlexClarke July 30, 2015 @ 6:09 a.m.

More buildings etc named after political hacks and crooks.

0

dwbat July 30, 2015 @ 11:30 a.m.

Yes, including oil monopolist John D. Rockefeller Sr. and Rockefeller Center in NYC.

0

MichaelValentine July 30, 2015 @ 6:11 p.m.

Waiting for the City Council to offer naming rights to the city. Hey if we called our not so little town Chargerville they would stay?

Sorry off topic.

0

AlexClarke July 30, 2015 @ 6:33 p.m.

I like the idea. Chargerville sounds quaint. It may work even if the Chargers leave Chargervill.

0

dwbat July 30, 2015 @ 9:40 p.m.

I think it would work even better if we changed it to Spanos City.

0

SanCarlosGuy July 31, 2015 @ 3:28 p.m.

The area would then be referred to as Greater Spanopolis.

1

Sign in to comment

Win a Pair of Tickets to
the Del Mar Races

Join our newsletter list

Each newsletter subscription means another chance to win!

Close