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U-T San Diego circulation drops

Print edition has low market share

Every year, newspapers and other publications have to report circulation figures to the United States Postal Service. This October, U-T San Diego reported more declines.

In October of last year, the seven-day paid circulation of the print edition through Sept. 13, 2013 was 189,822; this year, that figure dropped to 182,083 for the year through Sept. 21. Last year, the paid circulation on Sunday, September 15, was 251,318; this year's paid circulation for Sunday, September 21, was down to 233,109.

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These are weak numbers, considering that there are 3.1 million people in the county and about 1.07 million households.

On Tuesday, October 28, data from the Alliance for Audited Media (formerly Audit Bureau of Circulations) will be released. These data include digital and branded numbers — not just the print edition, as the U.S. Postal Service reports. The last Alliance for Audited Media report, for the six-month period ended March 31 of this year, showed the U-T's circulation dropping.

Last year, U-T San Diego cooperated with the Reader on the postal service numbers; this year they did not.

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Every year, newspapers and other publications have to report circulation figures to the United States Postal Service. This October, U-T San Diego reported more declines.

In October of last year, the seven-day paid circulation of the print edition through Sept. 13, 2013 was 189,822; this year, that figure dropped to 182,083 for the year through Sept. 21. Last year, the paid circulation on Sunday, September 15, was 251,318; this year's paid circulation for Sunday, September 21, was down to 233,109.

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These are weak numbers, considering that there are 3.1 million people in the county and about 1.07 million households.

On Tuesday, October 28, data from the Alliance for Audited Media (formerly Audit Bureau of Circulations) will be released. These data include digital and branded numbers — not just the print edition, as the U.S. Postal Service reports. The last Alliance for Audited Media report, for the six-month period ended March 31 of this year, showed the U-T's circulation dropping.

Last year, U-T San Diego cooperated with the Reader on the postal service numbers; this year they did not.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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