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Maybe because they don't want you to vote?

Mixed results in non-partisan outreach efforts

Two "get out the vote" efforts, both ostensibly pushing a non-partisan message encouraging San Diegans to cast a ballot, are being received differently.

Metropolitan Transit System board of directors

Social justice advocacy group Alliance San Diego had its attempt to place ads with a "Vote for San Diego" theme rejected by the Metropolitan Transit System. MTS officials say that they only allow ads that serve a specific commercial purpose — promoting things that can be bought, sold, or leased.

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Alliance representatives have pointed out an apparent hypocrisy in ads currently running that promote water conservation, a message that is not commercial in nature. According to a San Diego Free Press report, exceptions to the rule are made for MTS partners, who must "demonstrate how [their] group would increase ridership."

Supporters of the Alliance rallied in front of MTS headquarters earlier this week, but the agency still declined to accept the advertisements.

Meanwhile, the labor-backed think tank Center on Policy Initiatives has had better luck rolling out its My Vote Plan party-neutral campaign.

As part of its efforts, the group posted three billboards in central San Diego this week, two targeting the College/Rolando neighborhood, where only 17 percent of eligible voters participated in the last election.

"We picked a neighborhood that we've worked in before, because we wanted to build off of previous efforts," explains CPI communications director Crystal Page, who says the outreach isn't limited to large-scale advertising.

"We've been going to meet restaurant owners in the area; some of them are allowing us to put out tabletop tents reminding people of the election date and encouraging them to make a plan to vote," Page continues. "The ones who've said yes were fine with it, probably because the ads are all non-partisan.

"CBS took a look at our billboards and said they were fine. I actually still don’t understand why MTS would pass on similar ads due to their policies, but luckily we've had no problems."

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Two "get out the vote" efforts, both ostensibly pushing a non-partisan message encouraging San Diegans to cast a ballot, are being received differently.

Metropolitan Transit System board of directors

Social justice advocacy group Alliance San Diego had its attempt to place ads with a "Vote for San Diego" theme rejected by the Metropolitan Transit System. MTS officials say that they only allow ads that serve a specific commercial purpose — promoting things that can be bought, sold, or leased.

Sponsored
Sponsored

Alliance representatives have pointed out an apparent hypocrisy in ads currently running that promote water conservation, a message that is not commercial in nature. According to a San Diego Free Press report, exceptions to the rule are made for MTS partners, who must "demonstrate how [their] group would increase ridership."

Supporters of the Alliance rallied in front of MTS headquarters earlier this week, but the agency still declined to accept the advertisements.

Meanwhile, the labor-backed think tank Center on Policy Initiatives has had better luck rolling out its My Vote Plan party-neutral campaign.

As part of its efforts, the group posted three billboards in central San Diego this week, two targeting the College/Rolando neighborhood, where only 17 percent of eligible voters participated in the last election.

"We picked a neighborhood that we've worked in before, because we wanted to build off of previous efforts," explains CPI communications director Crystal Page, who says the outreach isn't limited to large-scale advertising.

"We've been going to meet restaurant owners in the area; some of them are allowing us to put out tabletop tents reminding people of the election date and encouraging them to make a plan to vote," Page continues. "The ones who've said yes were fine with it, probably because the ads are all non-partisan.

"CBS took a look at our billboards and said they were fine. I actually still don’t understand why MTS would pass on similar ads due to their policies, but luckily we've had no problems."

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