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GETTING READY TO MAKE SOME EXPANSIONS TO THE PROPERTY, TIJUANA — "At first, I didn't believe it was him," says La Mona builder-owner Armando Munoz Garcia, referring to the night when Kanye West called to talk real estate. "But when he started talking about how La Mona reminded him of his wife, and how his Tweet about her Paper magazine cover had gotten him thinking — well, I decided to start taking him seriously."

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