The "e" makes it fancy.
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"We couldn't be more excited," says Water Department head Thomas Crapper. "For years, we've been negotiating for the exclusive rights to a previously untapped water source, one with almost unlimited potential. Now that those rights have been successfully acquired, we'll be able to apply our cutting-edge technology to produce the purest, healthiest, most refreshing water ever bottled. We call it Flushe because of the water's wonderful cleansing powers. A bottle a day will go a long way towards flushing out your gunked-up innards! In these difficult times, we're thrilled to offer a product that will provide water to a thirsty public and revenue for a tapped-out Department."

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dwbat Dec. 11, 2014 @ 10:26 a.m.

Maybe San Diego-born Mayim Bialik could do the TV commercial! As a real neuroscientist, she'd be perfect to explain Flushe's wonderful effect on the brain.

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