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Jimbo's, the natural food chain that got its start in North Park in 1984 and sold the North Park store in 1997, has signed the lease on a 28,000 sq. ft. property downtown at the Horton Plaza Shopping Center, in the space that was Mervyns. This will be the fifth store. Jimbo's Naturally (the official name) currently has four stores: Carmel Valley (also corporate headquarters, open 1992), Escondido (1997), Carlsbad (2003), and 4S Ranch (2007, They nudged their planned opening of the Horton Plaza store to Aug/Sept 2013 after originally posting "Spring 2013"on their website.

Jim "Jimbo" Someck, originally from New York, came to San Diego in the early 70s and started working for People's Food Co-op in Ocean Beach. After working his way up, he became their first manager and held that position for eleven years before going off to open his own business (his first store in North Park).

According to a recent notice sent out from the County of San Diego, Jimbo's has partnered with the San Diego County Parks Society and is offering to donate five percent of all sales on Saturday, April 13th, the proceeds of which will go to set up three new Track Trail sites, which are designed to get families out in to the county parks.

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Comments

Reader_reader April 4, 2013 @ 8:46 a.m.

Hooray! But will we have to pay for parking?

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Javajoe25 April 4, 2013 @ 10:13 a.m.

I read they plan to have about 80 dedicated spaces on the 4th Level of the G St. garage. I assume they will be free, probably with validation.

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Justin Powell April 4, 2013 @ 11:23 a.m.

This is great news for downtown residents!

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Visduh April 4, 2013 @ 9:06 p.m.

How long has it been since Mervyn's closed up for good? Five years? At least, I think. So it's only good that Horton Plaza has finally found a tenant for the space. (They should be so lucky with some of the other vacant space. Oh, well, you can always tear some of it down, such as happening with the old Rob'em & Mayce'em store.) That name, Jimbo's, always made me think of a hot dog stand, or some sort of carny stand selling cotton candy and a bunch of other dietary "delights." I've driven past the one in Escondido for years, and have never cared to see what it sold. The dumb radio ads of some years back were a turn-off. Downtown needs some variety in the stores it has, and especially those selling anything fresh and healthful. So, maybe this one will succeed. I wish it well.

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Ponzi April 5, 2013 @ 7:55 a.m.

I always enjoyed Jimbo's when I lived in Del Mar. Taking on 28,000 sq. ft. is a lot of space though and Whole Foods is not far away. This expansion will be interesting to follow.

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