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Local hip-hop internet radio station JellyRadio.com broadcasts around a dozen live programs each week, including Royal Jelly Reggae Show and Fried Chicken and Hip Hop, claiming 1.5 million listeners. The site is now launching JellyFish, a new online community said to “combine the concepts of MySpace, Facebook, craigslist, StumbleUpon, and YouTube into a single network.”

“Part of the reason other p2p [peer-to-peer] networks have millions of users is because most of them are fake and created for advertising purposes,” says JellyRadio.com executive producer Norman Jester, a.k.a. DJ Dizzo. “Any 15-year-old can download a MySpace account-creation program and create a few hundred fake robot accounts per day.” Jester points out drasticpromo.com, whose MySpace account creator defeats the MySpace “captcha” codes designed to thwart mass uploading of shell accounts.

“The JellyFish network will not allow any form of mass-market advertising, spam, or fake user robots,” says Jester. “We will not allow people to sign up purely for business purposes. We will not permit advertising in your posts or your messages. We want your friends to really be friends.… We will cater to those who want a real community and not someplace for people to sell you stuff.”

With no site fees, how will JellyFish make money? “To monetize both the station and community [and] to maintain a clean look and not be intrusive with ads and other hidden agendas, we will accept premium advertisers for noninvasive advertising opportunities.”

In addition to his work on JellyFish, Jester is CEO of Otay Mesa Data Center Inc., a carrier-neutral telecommunications facility. “The fact that I own my own telephone company and ISP means I can leverage it to keep our costs very low. Very few people in the world have at their disposal unlimited amounts of bandwidth and servers.”

So far, only a few hundred users have signed up at jellyfish.jellyradio.com. “Due to the way p2p communities interrelate with search engines, we anticipate a growth exponential to the amount of users, factored by the amount of content they post to their JellyFish profile.… For the first year, it doesn’t seem unreasonable to expect greater than ten thousand users.”

As for users posting copyrighted material, Jester says, “We’ll remove any copyright-protected materials upon request from their rightful owners. We will perform simple due diligence, and the winning party prevails. Simple as that. We’re not here to encourage illegal activities or gray-area behaviors.”

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