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However, analyst R.J. Hottovy of stock-research firm Morningstar warns that Jack’s competitors are much bigger. McDonald’s, Burger King, and Wendy’s/Arby’s Group control three-fourths of the U.S. fast-food business. Jack has to hustle.

In the most recent quarter, same-store sales at Carlsbad’s Rubio’s Restaurants were up 1.9 percent. However, the number of transactions fell by 5.8 percent. That was offset by the average check coming in 8.2 percent higher. With its prices rising in a weak environment, the company says it fears a “loss of price-sensitive customers.” That could include Xers and Yers. Last year, same-store sales were down 2.4 percent, and transactions were down 5.7 percent.

Bottom line, it appears that companies only aiming for the Generation X and Y markets may have to find ways to reach us creaky old folks. But I, for one, will never participate in motocross or play a casino-style game at a sports bar. Most of us Depression babies feel the same way, I suspect.

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Comments

Anon92107 July 3, 2009 @ 12:47 p.m.

Admit it Don, the "bottom line" is the fact that the legacy passed on by us "creaky old folks" is an unacceptable future for Generations X, Y, Z+, because we allowed both political parties to destroy the American Way of Life while we conspicuously consumed and polluted everything in sight.

It almost looks like the only remaining alternatives are a Twitter Revolution in America or extinction.

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Don Bauder July 3, 2009 @ 5:33 p.m.

Response to post #1: I certainly agree that by encouraging consumption and debt, polluting the earth, and emphasizing such activities as gambling, we created a horrible legacy for Generations X and Y. We are passing the debt to them, along with a polluted planet. Both parties are to blame. Best, Don Bauder

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Ponzi July 6, 2009 @ 11:23 a.m.

Kids these days purchase more non-durable goods than previous generations. Thy spend money on “body art” (tattoos and piercing) , hair coloring and highlights, teeth whitening, even plastic surgery. They buy downloaded music, movies and video games. They spend more money on telephone service (cell phones) than our generation would have imagined. Boomers spent $5 to $10 a month as kids, they spend $50+ for ring-tones, texting, voice and wireless internet. Cars cost more to buy, insure and fill up plus they get gadgets like GPS, On-Star, Lo-Jack, satellite radio, amplified stereo systems and TV’s inside the car.

Parents are not as generous with allowances and the jobs that kids used to get like mowing lawns, delivering papers, fast food, manual labor are, well , taken by you guess who.

All-in-all, kids these days spend a much greater share of their money on services than goods and because of stagnant wages and job competition from immigrants and seniors supplementing their pensions, there’s going to be less spending on clothing at the malls. Plus kids these days are happy to wear jeans and t-shirts and don’t seem to be concerned with dressier options like past generations

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Don Bauder July 6, 2009 @ 2:11 p.m.

Response to post #3: What gives me a chuckle are the new jeans that are made to look tattered and worn -- and cost a bundle. Your observations are astute. Best, Don Bauder

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SurfPuppy619 July 8, 2009 @ 7:37 a.m.

Young people, not just "kids" don't have the money to spend and consume for the most part.

They are limited to low wage, no benefit "service" sector jobs because the semi skilled high paying jobs have been alowed to be exported by our great leaders, of both parties, the last 30 years.

The American economy is not crashing, it has crashed. We are at the worst economic point since 1929.

CA is a prime example of how upside down our economy and economic policies are. Ship good paying manufacturing jobs, the jobs that build the economy and make it prosper, overseas while expanding government sector jobs 10 fold and then paying these GED gov sector jobs 10-20 times what they would be paid (at least in the cases of cops and ff's) in the private sector.

And it is going to get worse before it gets better.

News out this morning is that the government wants to "borrow" another $1 trillion to "stimulate" the economy, while 90% of the first $800 billion has not even been spent (on the "shovel ready" construction projects the money was earmarked for).

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Don Bauder July 8, 2009 @ 9:45 a.m.

Response to post #5: Those purportedly shovel-ready projects are actually ones that will help the economy long term -- critically needed infrastructure work. These projects should not be abandoned just because the money doesn't flood into the economy immediately. The stimulus attempts to get consumers to spend and borrow again are actually deleterious. The new plan should be scrapped if that is its goal. If consumers continue to save, the long run will be fine; we'll have some short term pain getting there. So be it. Best, Don Bauder

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SurfPuppy619 July 8, 2009 @ 11:27 a.m.

Those purportedly shovel-ready projects are actually ones that will help the economy long term -- critically needed infrastructure work. These projects should not be abandoned just because the money doesn't flood into the economy immediately.

Don, I agree with you 100%.

But the problem is the mental morons want to borrow another $1 tillion because they say the first $8 billion of "stimulas" is not working.

If you have spent just 10% of the $8 billion to date (if you recall there was such a mad rush to get the stimulas approved no one had time to read it) I don't see how anyone can say it is not working and then attempt to use such specious arguments to BORROW another $1 trillion. It is just pure baloney.

I fear if we take on anymore debt (if we have not already reached the point of no return) we could implode the entire economy, and the nation with it.

It is goign to be chaos.

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Don Bauder July 8, 2009 @ 12:57 p.m.

Response to post #7: What got us into this fix? 1. Excessive consumption. 2. Excessive consumer, financial and government debt. 3. Excessive deficits. 4. Gambling with debt-financed, complex financial instruments. So governments (not just the U.S.) are trying to cure the problem with more of the same. They think they are smart. Best, Don Bauder

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