Kevin Stapleford resigned last week as program director for 91X. Stapleford, who had programmed 91X from 1989 until 1995, was brought back to the station last summer after 91X became independent of Clear Channel Communica-tions; with Stapleford's help, the intent was to recapture 91X's glory days of the '80s and early '90s.
Upon Stapleford's return, veteran DJs Robin Roth and Hilary were fired. Afternoon DJ and music director Marco Collins left the station due to personal issues. In the April--June Arbitron ratings survey, 91X earned the worst ratings in its 23-year history.
Garett Michaels, who programs competitor FM-94/9, says, "the sheer number of songs" by Panic at the Disco, My Chemical Romance, and Fall Out Boy may have hurt 91X.
"Those artists are very popular with a certain segment of listener, but they can be very polarizing to the other segment," says Michaels about artists his station won't play. "If you overdose on those bands, it can hurt your overall music credibility."
Trip Reeb, who programmed 91X from 1987 until 1989 (and who selected Stapleford as his replacement in 1989), took over as 91X program director last week. He says he will select a permanent replacement for Stapleford by the end of December. Reeb did not want to comment on any new musical direction 91X may take or the status of the current DJ lineup.