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El Cajon Battles Billboards

De La Fuente Cadillac car dealership, located on Main Street in El Cajon, proposes to erect two 35-foot-tall, 12- by 24-foot billboards between Blackthorne Avenue and Hillside Way along Interstate 8. El Cajon, however, has had an ordinance outlawing billboards along I-8 since 1985.

David Wick, secretary for De La Fuente Cadillac, submitted the proposal to the City's planning division on July 11 last year. The request was heard during the October 11 planning commission meeting. At that meeting, commissioners denied the zoning amendment, fearing the project would set a precedent for more billboards along the I-8 corridor and would block views.

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On October 21, Wick appealed the planning commission's decision, stating that the billboards wouldn't block views of the valley nor would they set a precedent.

That appeal was heard by El Cajon's city council on January 11.

At the meeting, Mayor Mark Lewis and former owner of the now-defunct McClellan Buick, councilmember Bob McClellan, voted in favor of overturning the planning commission's decision. The two votes for denying the appeal were cast by councilmember Gary Kendrick and Bill Wells. Councilwoman Jillian Hanson-Cox was absent for the vote.

"We had about 75 people from our community at the meeting," said Pastor David Peterson, resident of Fletcher Hills. "But that didn't make any difference to the mayor or McClellan. The Mayor thinks that property owners should do what they want on their property. And, [McClellan] admitted he was sympathetic to car dealerships."

"There is a city ordinance," added Peterson. "We just want to maintain open space. We are not against business. This valley welcomes people driving through."

On January 25, El Cajon city council will reopen the issue.

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A poem for March by Joseph O’Brien

“March’s Lovely Asymptotes”

De La Fuente Cadillac car dealership, located on Main Street in El Cajon, proposes to erect two 35-foot-tall, 12- by 24-foot billboards between Blackthorne Avenue and Hillside Way along Interstate 8. El Cajon, however, has had an ordinance outlawing billboards along I-8 since 1985.

David Wick, secretary for De La Fuente Cadillac, submitted the proposal to the City's planning division on July 11 last year. The request was heard during the October 11 planning commission meeting. At that meeting, commissioners denied the zoning amendment, fearing the project would set a precedent for more billboards along the I-8 corridor and would block views.

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On October 21, Wick appealed the planning commission's decision, stating that the billboards wouldn't block views of the valley nor would they set a precedent.

That appeal was heard by El Cajon's city council on January 11.

At the meeting, Mayor Mark Lewis and former owner of the now-defunct McClellan Buick, councilmember Bob McClellan, voted in favor of overturning the planning commission's decision. The two votes for denying the appeal were cast by councilmember Gary Kendrick and Bill Wells. Councilwoman Jillian Hanson-Cox was absent for the vote.

"We had about 75 people from our community at the meeting," said Pastor David Peterson, resident of Fletcher Hills. "But that didn't make any difference to the mayor or McClellan. The Mayor thinks that property owners should do what they want on their property. And, [McClellan] admitted he was sympathetic to car dealerships."

"There is a city ordinance," added Peterson. "We just want to maintain open space. We are not against business. This valley welcomes people driving through."

On January 25, El Cajon city council will reopen the issue.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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