A Carlsbad Firm That Tells You Every Week Whether You Made Money

Ask a founder how the business did last week and a surprising number of them can't really say. They know roughly what's in the bank account. Whether last week actually made money is a harder question, and for most small companies the answer sits with a bookkeeper who closes the month weeks after it ends, or with an accountant they see once a year around April. Weekly Accounting, a tech-enabled firm in Carlsbad, was built to shrink that gap to seven days.

That weekly cadence is the whole idea. It is also where the name comes from. Co-founder and CEO John Zdanowski and partner Jeff Abrams have spent more than a decade doing outsourced accounting, bookkeeping, and fractional CFO work for founder-run companies. The pitch is plain. They keep your books current. Every single week, you get a clear read on how the business is actually doing.

What you're actually paying for

The weekly read has a name: Monday Morning Metrics. It tracks the numbers founders tend to lose sleep over — what it costs to land a customer, what that customer is worth over time, revenue and collections, and which way cash is heading. Two of those wear acronyms on the firm's site. CAC is what you spend to land a customer. LTGP is what that customer is worth to you over time. The whole game is keeping the first number below the second. Plenty of founders scale hard without ever knowing where they stand. The reporting runs close to real time, so the numbers in front of you are only ever a few days old.

How it actually works

Behind the cadence is software. The firm pulls all your business data into what it calls a Weekly Data Warehouse, hosted on a secure Google database. From there it connects to whatever you already run, from QuickBooks and Xero to NetSuite, SAP, and Oracle. Onboarding is a fixed four weeks: clean up the chart of accounts, wire in the systems, build the custom reports, and train your team. Pricing starts at $1,500 a month and scales from there. The firm frames that as a sliver of the cost of a full-time finance hire.

More than clean books

Some companies need a finance brain without the cost of a full-time one. For them, the firm adds fractional CFO help, which means senior financial guidance on call: integrated financial modeling, 13-week cash-flow forecasts, and scenario planning for the what-ifs. Tax preparation and support sit alongside the bookkeeping. There is also a sharper specialty worth knowing about if you're a startup. Weekly Accounting runs QSBS work, the tax provision that can let founders and early investors exclude a large share of their gains when they sell a qualifying company. The firm handles the eligibility analysis and the planning around it. Deliverables come with a 30-day window to ask for changes at no extra charge. Already have a CPA you trust? The team is built to plug in alongside them and support the relationship you've already got.

Who it's built for

The fit is specific. This is aimed at founder-run companies with anywhere from zero to 150 employees: DTC brands, marketing agencies, e-commerce shops, SaaS startups, and small-to-midsize businesses across the board. Startups through established operators all qualify, as long as someone at the top is keeping an eye on the cash.

More than 125 profitable businesses are on the books as fans. The firm has been trusted by hundreds of companies over more than a decade. The through-line is founders who stuck around once someone finally handed them weekly visibility into what drives the business.

The clearest way to learn whether weekly visibility changes how you run your company is to try it. Weekly Accounting works out of 2882 Whiptail Loop East in Carlsbad, and the first consultation is free — book it at weeklyaccounting.com.