Platt Wealth Management Can't Take a Commission. That's the Whole Model.

If you've ever handed money to a financial advisor and spent the next meeting wondering whose interests they were really serving, Platt Wealth Management is structured to answer that question before you ask it.

Platt Wealth Management, a fee-only wealth management firm in San Diego, earns only what clients pay directly. The firm does not sell proprietary products. It does not earn commissions on funds, insurance, or anything else. Its only income is the fee clients agree to upfront. That structure removes the financial incentive to recommend anything that benefits the firm over the client.

What fee-only actually means

Platt Wealth Management's fee-only structure makes it a fiduciary. A fiduciary advisor carries a legal and ethical obligation to act in the client's interest. Platt Wealth Management is listed as a member firm with the National Association of Personal Financial Advisors, known as NAPFA. NAPFA is the professional body for fee-only advisors and maintains independent vetting standards for its members.

The people behind it

The firm's founder and Chief Investment Officer, Jeff Platt, holds a JD, an LLM in Taxation, a Chartered Financial Analyst (CFA®) designation, a Certified Financial Planner (CFP®) certification, and a Trusted Charitable Advisor (TCA) designation. Advisor Curtis West holds a CFP® and an MSBA. Together, the team covers investment management, financial planning, retirement planning, tax planning, estate and legacy planning, charitable giving, real estate analysis, business succession planning, and equity and executive compensation planning.

How your money is managed

Platt Wealth Management builds custom portfolios calibrated to each client's risk tolerance and time horizon. The firm uses data-driven asset allocation. It manages portfolios across the full spectrum, from conservative to aggressive, based on what fits each client's situation. The approach starts from a practical premise: the right portfolio is the one a client will actually hold through a difficult market.

Tax planning is where Jeff Platt's legal background shows up most clearly. The firm coordinates with clients' CPAs and estate attorneys, places assets across taxable, tax-deferred, and tax-free accounts to reduce drag, harvests losses to offset gains, and synchronizes Social Security timing with withdrawal strategies. The goal is a plan that treats tax decisions as part of the investment design from the start.

What it costs

Asset management fees start at 0.90% and tier down to 0.30% as assets increase. Financial planning engagements carry no minimum asset threshold. They typically run between $3,000 and $5,000 depending on complexity. Investment management services require a $500,000 minimum.

Who Platt is for

Platt Wealth Management serves retirees, families, young professionals, business owners, and executives, with clients in San Diego and across the country. Business owners and entrepreneurs are a particular focus, as their personal and business finances function as one interconnected structure.

For business owners, Platt Wealth Management handles retirement plan design (SEP IRAs, Solo 401(k)s, and custom employee plans), entity structuring, pass-through income optimization, business succession planning, and coordination with the client's existing CPA and legal team. Jeff Platt's tax law background makes the firm a strong fit for clients with real estate or partnership interests. For executives, the firm covers stock options, RSUs, and deferred compensation planning with attention to timing and tax impact. For retirees, Platt Wealth Management specializes in income distribution, RMD planning, Social Security optimization, and sustainable withdrawal rates.

The receipts

Platt Wealth Management holds a 5-star rating on Google across 22 reviews. NAPFA membership requires meeting the organization's independent standards for fee-only practice. That makes the listing meaningful. Founder Jeff Platt has been named to San Diego Magazine's Best Five Star Wealth Managers list for multiple years.

Platt Wealth Management is located at 3838 Camino del Rio North, Suite 365, in San Diego's Mission Valley. Reach them at 619-255-9554 or plattwealthmanagement.com. The firm offers a free portfolio review: a look at what you currently hold and where the gaps might be. If you've never worked with an advisor who earns nothing from what they recommend, that's a reasonable place to start.