San Diego Tourism Authority unveils $10 million national campaign on behalf of city

For decades, says San Diego Tourism Authority director Wanda West, “Americans from every state and travelers from all over the world have chosen San Diego as a vacation destination. They come for the theme parks and the regular parks. They come for the mild climate and mellow atmosphere. And perhaps most of all, they come for the beach and the ocean. These are all great reasons to visit San Diego, but as every San Diego resident knows, there’s a good chance that America’s Finest City will be saying goodbye to all that in the near future. So our latest campaign, which will appear on television and online streaming platforms, in national magazines, and on billboards in major markets across America and around the world, is designed to stress the urgency involved in deciding to put us at the top of your travel bucket list. Whether it’s the probable loss of killer whales at SeaWorld, the growing stench of sea lion poop emanating from La Jolla cove, the looming extinction of northern white rhinos at the Zoo Safari Park, or the general deterioration of our already boozeless beaches, there has never been a more timely time to come and see us!”