The County of San Diego leaps into print

The County of San Diego, which already operates a high-dollar video news operation to extoll its merits, now wants to leap into print.

According to an October 16 request for quotation posted online, the county’s Health and Human Services Agency, division of aging & independence services “has a requirement for an annual print publication service including conceptualization, writing, design, reporting (interviewing), photography and printing in the subject area of military veteran services.”

Adds the notice, “A total of 50,000 full color, newsprint format, units are to be provided. Contractor must also provide a marketing and implementation strategy for county-wide distribution reaching military populated outlets.” The first year of the deal starts this December, with extension options running through 2019. No cost estimate has yet been revealed.