Way, way before they were cool

Dear Hipster:

Is this man on his way to Polite Provisions (see attached picture)?

— Dryw Keltz

I recognize that guy! That only looks like an old-timey illustration. In fact, it’s a heavily filtered Instagram of local hipster CJ McMann, snapped during an SD Beer Week Tweed Ride to raise money for Moustache Awareness November (not even remotely the same thing as Movember), which raises awareness of hipster mustaches as the fount from which all coolness springs. In fact, MAN isn’t a real thing at all, I made it up (surprise!), and I can only assume the Victorian hipster is on his way to the Chicago World’s Columbian Exposition, even though he was into Scott Joplin, Impressionist painting, and electricity before they were cool.