Cyber Monday ad-buy blasts local Rep. Scott Peters

The "center-right" nonprofit advocacy group American Action Network on December 2 unleashed a flurry of online ads slamming local congressman Scott Peters over his support of the Affordable Care Act, commonly referred to as Obamacare and passed by the House of Representatives more than two years before Peters was sworn in.

The ads, which ran only on "Cyber Monday," were targeted at consumers within Peters's district, though deputy communications director Emily Davis said she was unable to elaborate on exactly how many ad impressions had been purchased.

All of the ads click through to a page painting Peters as a hypocrite, noting that in 2012 he said that "Americans will benefit from critical insurance and pharmaceutical industries," but last month expressed "frustration with flaws in the new health care law, with its rocky rollout."

The group is targeting four other legislators and Nevada congressional candidate Erin Bilbray in addition to Peters, all Democrats.

"Obamacare champion Scott Peters is running for cover after selling Californians a bag full of broken promises, but Californians aren’t foolish enough to buy his dishonest spin," said spokeswoman Davis in a release.

According to the Center for Responsive Politics' OpenSecrets site, American Action Network is largely funded by Republican donors as well as pharmaceutical and petroleum interests and Crossroads GPS, a political action committee known for anonymously bundling donations to be used to favor Republican causes and candidates.

Peters has been under fire virtually since assuming office, and faces a 2014 challenge from runner-up Republican mayoral candidate Carl DeMaio in an election already attracting significant spending from outside the district.