A $13 million piece of Bird Rock

"Always have your camera ready!"

“The sea and the sun, the birds and the fish create a kaleidoscope of color and movement.”
Map

310 Forward Street, La Jolla

310 Forward Street, La Jolla
  • Beds: 5
  • Baths: 6
  • Current owner: Grossman family
  • List price: $12,000,800

“Escape to your own private sanctuary and fill your senses with sights, sounds and the serenity of this amazing rare La Jolla custom oceanfront estate” where you’ll “live next to nature where the sea and the sun, the birds and the fish create a kaleidoscope of color and movement,” promise listing materials for the Bird Rock residence located at 310 Forward Street.

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Upstairs bedroom covers 540 square feet

Boasting an “amazing rare 120+ feet of La Jolla ocean frontage,” the 1980-built home features five bedrooms and six baths spread across 4089 square feet of living area. Interior features include “magnificent floor-to-ceiling custom wood windows and French doors” that “allow for stunning ocean views,” along with a “warming custom concrete fireplace with gas logs and starter... designer easy-care paver tile flooring, two separate wine storage refrigerators,” and “hand-painted custom cabinets with wet bar.”

The kitchen

The kitchen opens to the “entertainment family room” and features “granite countertops and custom granite backsplash, built-in appliances, Wolf six-burner range, custom ceiling lights and custom cabinets,” with a breakfast bar “highlighted by granite countertops.” The formal dining room “may easily accommodate intimate dinners or lavish affairs,” while the living room features “glass double-set floor-to-ceiling French doors that open to the oceanfront patio” and an “impressive oversized picture window.”

Patio area

The “sumptuous private main suite” encompasses the entire second floor, featuring a 540-square-foot bedroom area where you’ll “sleep to the sounds of the surf” after “enjoy[ing] sunset kissed skies and ocean views.” The suite also includes a “private sitting retreat, custom wet bar,” and “custom built-ins,” plus two full en-suite bathrooms with “marble countertops, two separate full showers,” and one bath “hosts [an] oversized jetted tub.”

There’s also a private guest casita with a full bath, Murphy bed, and access from the ocean-view patio, along with two more bedrooms and two offices that could also serve as extra guest beds.

Ocean-view spa

“Fabulous private outdoor alfresco entertainment living spaces” listing literature (redundantly) states, are “framed by meticulous meandering English gardens.” There’s also an ocean-view spa.

“Located within close proximity to La Jolla’s world-renowned beaches and surf spots, art museums, restaurants, shopping, hotels, private and public schools, universities, hospitals, La Jolla Playhouse theater, and ALL the San Diego attractions....

Another patio area

“Allow your senses to be abundantly embraced by the sights, sounds of the surf with breathtaking sunrise and sunsets all year. ALWAYS HAVE YOUR CAMERA READY!”

Public records indicate the owners of the residence are Michael and Margaret Grossman. Mr. Grossman is a dental consultant who founded First Dental Health, an insurance referral network, in 1995. While the property has not been publicly offered for sale since the local multiple listing service began keeping digital records in the mid-1990s, it currently carries an assessed tax valuation of just over $2.1 million, with an annual tax bill of $32,071.

The Forward Street estate was listed for the first time in late October, with an asking price of $12,000,800 that remains unchanged to date.

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