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Levi Strauss & Co. has signed a deal to pay $220.3 million to the city of Santa Clara and the San Francisco 49ers for naming rights at the new stadium, now under construction, in Santa Clara, according to MercuryNews.com. The facility will be named Levi's Stadium, for the iconic jeans made by Levi Strauss. The deal, for 20 years, is for more money than naming rights arrangements for the San Francisco Giants, Oakland Raiders and A's, Golden State Warriors and San Jose Sharks combined. It's supposedly fourth highest in the history of the National Football League, according to MercuryNews. Strauss has an option to buy another 5 years for roughly $75 million.

By contrast, Qualcomm got an unbelievable deal when it agreed to pay $18 million to puts its name on the San Diego football stadium from 1997 to 2017. The Petco Park deal was for $60 million over 22 years.

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aardvark May 8, 2013 @ 2:25 p.m.

The City of San Diego went over budget by $18 mil (or much more, according to Bruce Henderson) when expanding the stadium the last time. It sounds to me like the city went looking for anyone willing to pony the $18 mil, and would agree to about anything to get it. And there are people in this city that think that Farmers, since the L.A. stadium project is not proceeding, would be willing to pay the same $700 mil they were going to pay AEG in LA to sponsor a new stadium in San Diego.


Don Bauder May 8, 2013 @ 2:30 p.m.

aardvark: Oh yes, that is exactly what happened. I was covering it -- as a columnist opposing the whole project -- at the time. The City was desperate to fill a funding gap. Qualcomm came through with with $18 million to plug the funding hole, and walked away with this amazingly good naming rights deal. Best, Don Bauder


Visduh May 8, 2013 @ 4:36 p.m.

One huge unanswered and unanswerable question here is whether Levi Strauss can get enough benefit from that outlay to make it worthwhile. It isn't as if the company is unknown, and it has high consumer acceptance already. Perhaps a better use of those millions would be to bring some of their production back to the USA, hire US citizens to make clothing, and pay a living wage with benefits. For a long time Strauss kept reminding the public that their denims were made in the USA. Then they went quiet, and I know that they closed the factories and moved the production overseas. But it doesn't seem to me that they did any price cutting as a result. No, it just enabled them to be more profitable without selling any more clothes.


Don Bauder May 8, 2013 @ 5:11 p.m.

Visduh: I agree wholeheartedly that the money would be better spent by bringing production back to the U.S., hiring Americans, and creating a larger market for the company by paying its employees well. At least, a Levi's Stadium makes sense in the sex sense. Although women wear many Levi Strauss products, including Levi's, my guess is that most of those products go to men, who are stupid and brutish enough to watch football. I have always questioned Minute Maid Park in Houston and Petco Park in San Diego on the ground that in the main, it's women who do the shopping for orange juice and pet supplies. Admittedly those are baseball parks, and baseball is less violent than football, but I still think the male audience is bigger. Best, Don Bauder


Visduh May 8, 2013 @ 5:33 p.m.

I hate to quibble, but it's the distaff side that is brand conscious and that spends heavily on clothes--especially jeans. How many males know that Dockers is a Levi Strauss brand? I don't know, but how ever it goes, that is a very successful brand.

Many males who watch and follow football closely are not at all the sort of males you would imagine. Many are those "hundred pound weaklings" who never took to a football field in their lives, yet get a huge vicarious jolt out of watching the hulks slam into each other.


Don Bauder May 8, 2013 @ 7:54 p.m.

Visduh: You may be right, but it seems to me that men's Levi's are quintessentially macho, thus appealing to violence-hungry men. But perhaps the ladies buy the Levi's for their men. If that's true, then I bow to your expertise. Best, Don Bauder


tomjohnston May 9, 2013 @ 2:15 a.m.

"Levi's are quintessentially macho, thus appealing to violence-hungry men" Seriously?? That has to be one of the absolute stupidest things I've ever read. First off, I know of no one who uses the word macho any longer. Second, this isn't the '50's; James Dean and Marlon Brando are gone and no one is wearing Levi's and tshirts with a pack Lucky Strikes rolled up in the sleeve. I've been wearing Levi's literally since I was big enough to fit into them and being "violence hungry" has nothing to do with choosing to wear Levi's. Next time you get to the big city, take a look around and see who;s wearing Levi;s. My guess is they aren't going to be " violence-hungry men".


Don Bauder May 9, 2013 @ 6:17 a.m.

tomjohnston: Then I will go down as having penned "one of the absolute stupidest things I have ever read." I guess the only way I can achieve any recognition in this life is to be an ignoramus. Sigh. Best, Don Bauder


Duhbya May 9, 2013 @ 7:13 a.m.

"Marissa Mayer looks like she’s trying to out-macho the men who run most of America’s boardrooms." - Boston Globe, 02/28/13

"Bill O’Reilly’s Macho Moment in On-Air Confrontation With Laura Ingraham" - The Daily Beast 04/05/13

"A second is an aggressively macho culture. Chechnya has a warrior tradition...." - CNN 04/21/13

One gets the impression that you commence each day by poring feverishly through the Reader in search of Bauder quotes with which you can take (feign?) umbrage. Ho-hum. Ever think about starting your own blog?

"¿Quién es más macho?" - (Headline in the Washington Post, 01/17/13)

"¿Don Bauder o tomjohnston?" - Duhbya 05/09/13


Don Bauder May 9, 2013 @ 8:09 a.m.

Duhbya: So I guess I am not so atavistic after all. But don't denigrate tomjohnston. He consistently comes up with valuable facts and interpretations on a variety of topics. And I deserve many, if not most, of the barbs he hurls my way. Best, Don Bauder


Duhbya May 9, 2013 @ 10:05 a.m.

Don, your complaisance is far greater than mine, although I agree that tj's contributions are usually quite compelling. Today's offering simply grated on me. Carry on!


Don Bauder May 9, 2013 @ 4:59 p.m.

Duhbya: tomjohnston is a veritable encyclopedia on sports business, among other things. Best, Don Bauder


tomjohnston May 9, 2013 @ 10:40 a.m.

Dubya, I generally comment here on the Reader site for a few reasons. Maybe to add a little humor to the discussion, occasionally in the form of sarcastic humor. Or either to add information to the discussion or to point out and/or correct inaccurate information, or to try and get additional information on a subject. Or sometimes to give my own personal viewpoint/opinion on the subject being discussed or a comment that has been made. Sometimes my viewpoint/opinion is critical of what has been written or I want a more specific, more detailed explanation than has been provided. For example, I know several people of Jewish faith who would find Don Bauder’s the use of the word pogrom offensive, in the context or manner in which it was used and said so. I also would like to know what Don Bauder’s own personal and individual beliefs are as to what types incentives SDG&E should be “forced” to offer, since he wrote that he would like the CPUC to force them to be offered. And so I asked, several times.

We used to spend a fair amount of time in SD and would usually pick up a copy of the Reader. At one time we actually had a mail subscription. Now, I generally read the digital edition, noting that as of yet, this week’s edition has yet to be posted, and later go online to the stories/blogs to either ad my own thoughts or see what others have to say. I believe the very first comment I ever posted on the Reader site was on a Don Bauder story way back during the Petco construction debacle, probably late 2003 or early 2004. And while I regularly read the works of several others in the Reader, those of Don Bauder are the ones I most look forward to and therefore, most frequently comment on. How about you, Dubya? On whose writing do you think you most frequently comment?

To your point, I did a little survey, strictly unscientific, on my own commenting. In the last 30 days, I have commented on 27 stories/blogs with 12 of those written by Don Bauder. I have posted 73 comments, with 27 of those being what I would label a direct reply or response to a Don Bauder comment. Of those 27 comments, 7 comments on 3 stories/blogs are critical of or questioning what Don Bauder wrote. Or as you so eloquently labeled it, taking umbrage. Like it, don’t like it, whatever ever blows your skirt up. Don Bauder is a big boy and most certainly has had far worse things written about him or said to him face to face and I think he probably couldn’t care less. I’ve made it no secret that in my opinion Don Bauder’s personal biases show through in his writing from time to time and sometimes his age also. And I don’t think he would deny it, either.

BYW Dubya, let me ask you this. When was the last time you actually chose to use the word macho as an adjective in a conversation? I quite literally can’t remember the last time I used it or even heard it used in a conversation I was having.


Don Bauder May 9, 2013 @ 12:18 p.m.

tomjohnston: I do not deny that my personal biases show up in my writings. After all, I am a columnist. I state my opinion. Also, there is no question that my advanced age shows up in my writings. I have only watched a handful of sitcoms in my entire life, know very little of rock or hip or whatever music, don't know the names of most of today's movie stars, etc. As to the word "pogrom": it is an organized massacre of helpless people. For decades, I have used it to describe mass head-choppings within corporations. I think you are the only one who has said that Jewish people find the word offensive, but I certainly understand that. Perhaps I should reconsider. I remember that one time I used the word "niggardly" to describe Federal Reserve policy. An African-American woman called me and told me not to use it. And I stopped -- until now, on relating the incident. Best, Don Bauder


tomjohnston May 9, 2013 @ 1:10 p.m.

Don Bauder, I don't have a personal problem with your biases. As with any otherwriter/columnist, at times I can feel compelled to question or challenge that bias. And I'm quite certain you wouldn't have it any other way. As for showing your age, well the only thing I can say is it's something I used to say to my parents and grand parents and it is something that both both my wife and I hear from our daughter, aged 30 and 24, on an ever more frequent basis. Long before this story, I recall hearing that this word was considered offensive. I can tell you that when I asked I was told by a member of the Jewish faith that they feel the use pomgron, in such a context as your, is offensive. I was told that the origins of the word are Russian and was used to describe attacks against the Jews in tzarist Russia, which if I remember my history correctly, was around 300-400 or so yrs ago, and is now still though of as a violent attack, though now not just singularly against Jews. After your initial reply, and after I spoke with my friend to ensure that my recollection was correct, I did look up the word myself. After literally the first 10 entries I looked at, referred to these violent attacks specifically mentioning those against the Jews, I figured there was no need for any further discovery. Btw, if you were read my original comment again, you would find that I only said that I knew some people who would take offense to the word, not that I was offended. and really, though I guess it could be taken as such, it wasn't meant as a "critical". Really more just as an FYI. Like others, I may not always agree with your opinions, which I am sure is not what you expect anyway. And, as with other journalists I read, at times I feel compelled to refute or challenge your claims; or to attempt to at least. But unlike most others, on that rare occasion that I or anyone else for that matter, happens to successfully "challenge" you, It's not a big deal for you to acknowledge it, your "mea culpa maxima, as it were. It is has more frequently been my experience that not a lot of others in your profession do such a thing, at least not willingly. In fact, to me it seems a growing number of them take criticism poorly.

Just my opinion.

Opinions vary.


Don Bauder May 9, 2013 @ 5:05 p.m.

tomjohnston: I agree that journalists are super-sensitive about being criticized, and that is asinine. Here we sit on high and anathematize people right and left, but then whimper if anyone criticizes us. I don't buy into that. Best, Don Bauder


Duhbya May 10, 2013 @ 9:54 a.m.

tomjohnston - believe it or no, I am constantly impressed with both your prolific posting nature and the breadth of your knowledge. Your posts are generally germane to most any topic. That being said, I still found your "stupidest" comment to be questionable, at best. As you often say, opinions vary, and I'm well beyond my initial sentiment. I recall something you typed to Surfpuppy once (hey, where is that little mongrel?) that hinted at a mirthful bent to your nature. Regarding your query about posting, I used to be all over the site, but lately it appears that I'm responding to Don's offerings about 60% of the time. Also, my wife is Jewish, and she has many family friends (holocaust survivors, or related) to whom the word "pogrom" is indeed anathema.
And finally, as for my use of the word "macho", not in this millennium.

Take care. John Sweeney a.k.a Duhbya


Don Bauder May 10, 2013 @ 7:44 p.m.

Duhbya: Hey, I miss SurfPuppy, too. You are not the first to comment on his absence. He seems to have been gone for about a month now. Best, Don Bauder


Burwell May 11, 2013 @ 12:08 a.m.

SurfPuppy left because his friend, Mindy, left.


Don Bauder May 11, 2013 @ 6:25 a.m.

Burwell: Where did Mindy go? Is it possible to retrieve both? Best, Don Bauder


Burwell May 11, 2013 @ 9:37 a.m.

Mindy was excommunicated from the site. Surfpuppy was incensed by this action, so he left too.


tomjohnston May 11, 2013 @ 11:17 a.m.

Mindy wasn't "excommunicated". She left on her own. According to what I was told, she was incensed by the fact that admin would not move posts that she found critical of her and posters that she deemed to be posting in violation of TOS. Apparently, she sent am email demanding that all traces of her, both of her login identities, be scrubbed from the site, under threat of a lawsuit. According to the person who told me, this was posted on a blog she used to have under the alias KevynSexton, which is the name she writes her "erotica" under and which has since been deleted. I think she now also claims to be a psychic. She did briefly return to the Reader a few weeks later, but all traces of that registration has been scrubbed also. Surfpuppy619 continued to post for several weeks after Mindy initially left, but I doubt Burwell knows anymore about it than I do. He was a regular poster on several other sites I visit. It's actually been close to 3 months since he posted on the Reader site and I haven't come across any posts on the other sites either. He has said a lot of nasty things about other lawyers and some of the judges down there in SD. Maybe someone found out who he is and that caught up with him. Or maybe he just got tired and left. Who knows.


Burwell May 11, 2013 @ 11:29 a.m.

Mindy's blog said she was kicked off the site.


tomjohnston May 11, 2013 @ 12:35 p.m.

Not the one I read. According to reader admin, they don't remove comments when someone gets booted, pistolpete's are still around for example, and generally don't when someone leaves, even if they have their registration info deleted, unless they are VERY insistent. Something to do with continuity in the flow of comments, which makes sense. She has deleted both the blog and the twitter account she used, so I would be curious to see the blog in which you say she got the boot by the reader. Do you have a link? But really, who cares. People stop posting on websites all the time and life goes on. Or perhaps if reader admin is watching, perhaps they can tell us what happened to mindy1114 and thestoryteller, since it wouldn't involve revealing any specific personal information.


Don Bauder May 12, 2013 @ 6:13 a.m.

Burwell: That's something I don't know. I don't handle the administration, and only get involved with it when I see something that slipped by and should be removed. Best, Don Bauder


Don Bauder May 12, 2013 @ 6:11 a.m.

tomjohnston: This site does not have a problem with those who criticize lawyers and judges. We don't get much erotica here, unless you count comments on vibrator giveaways and male/female sex stimulation pills. Best, Don Bauder


tomjohnston May 12, 2013 @ 8:52 a.m.

Don Bauder, I wasn't referring to the site having a problem. I was referring to those being criticized, in a tongue in cheek manner. I can imagine that if a senior partner in a firm found out one of his lawyers was publicly making the kind of remarks about other lawyers and judges that surfpuppy619 was making, he wouldn't be to happy. But again, it was really meant as a tongue in cheek remark. I have no idea what you mean about the erotica, though. The Reader is probably the last place I would look for erotica, unless someone picks up a copy and goes for the "cosmetic surgery" ads. LOL


Don Bauder May 12, 2013 @ 4:23 p.m.

tomjohnston: Aw c'mon, we're not that stuffy. Best, Don Bauder


aardvark May 12, 2013 @ 11:49 a.m.

Don--I think there were more comments on the vibrator giveaway than there were actual vibrators given away.


Don Bauder May 12, 2013 @ 4:24 p.m.

aardvark: From everything we could determine, the vibrator giveaway was not a great success in San Diego, as it had been in other locales such as New York City. Does this tell us anything about San Diego? Best, Don Bauder


Don Bauder May 11, 2013 @ 5:42 p.m.

Burwell: I don't think Mindy contributed to this blog -- at least, I don't remember her name. Best, Don Bauder


monaghan May 9, 2013 @ 11:56 a.m.

Levi's are pure Americana and having that iconic name on a football stadium helps mitigate the negatives of a stupid, brutal and expensive sport.

Also, when calculating the bargain accruing to Qualcomm for putting its name on our football stadium, don't forget the illegal, temporary and free re-branding of the place to "Snapdragon Stadium" to promote a new Qualcomm gizmo. Compliments of ever-compliant then-Mayor Jerry Sanders, now head of the San Diego Chamber of Commerce.


Don Bauder May 9, 2013 @ 12:20 p.m.

monaghan: Oh yes. I remember that incident. Having made the steal of two centuries paying only $18 million for two decades, Qualcomm wanted even more. Then-Mayor Sanders was compliant. No one was surprised. Best, Don Bauder


tomjohnston May 9, 2013 @ 12:25 p.m.

I don't know so much about the pure American angle, now that most Levi's are made overseas, but they certainly are an iconic name. As for Qualcomm, don't forget their continuing efforts to import "talent" via the H-1b Visa Program. As I recall, in 2012, they filed something like 1500 requests on behalf of applicants and only something like a couple dozen were denied and over 90% of the positions were in SD.


Don Bauder May 9, 2013 @ 5:09 p.m.

tomjohnston: H-1B is one of my favorite topics. I think the program is based on a falsehood -- that there is a shortage of American engineers -- and lowers the pay of people in the profession. Qualcomm is one of the nation's larger H-1B users.. Best, Don Bauder


monaghan May 9, 2013 @ 12:35 p.m.

Offshoring was regrettable but may have kept Levi-Strauss alive. A former Levi's employee who has retired with a pension and benefits recently told me that the company remains an unusually ethical and socially-conscious employer. Levi's experience proves that companies do have choices when production goes overseas. Working conditions need not deteriorate to levels like those described in Bangladesh (GAP, Walmart) or in China (Apple.) Google Levi's corporate code of conduct, one of the first of its kind.


Don Bauder May 9, 2013 @ 5:12 p.m.

monaghan: On the other hand, it could spend that $220 million to help lift the American middle class, which has suffered pay decreases over recent decades. Levi Strauss would find that it would be creating markets for itself. Best, Don Bauder


aardvark May 9, 2013 @ 12:59 p.m.

My main concern is, if they cover Levi's Stadium with denim, they make it a couple of sizes too big. After all, the classic Levi 501 jeans are shrink-to-fit...


Don Bauder May 9, 2013 @ 5:15 p.m.

aardvark: OK, consider what would happen if Levi's denim were used as the material on that retractable stadium roof. Since new Levi's now are filled with holes, wouldn't the rain pour on to the field, negating the idea of the retractable roof? Best, Don Bauder


aardvark May 9, 2013 @ 5:55 p.m.

I meant just cover the exterior walls--the stadium doesn't have a roof. Besides, aren't Levi's with holes still stylish?


Don Bauder May 9, 2013 @ 9:01 p.m.

aardvark: Oh yes, Levi's with holes are still stylish. The only reason I know this is I was walking through a big shopping center recently and saw all those Levi's with holes on display. Best, Don Bauder


aardvark May 10, 2013 @ 8:40 a.m.

The more holes, the more expensive, no doubt.


Don Bauder May 10, 2013 @ 1:23 p.m.

aardvark: Yes, the more holes and artificial signs of wear, the more expensive. You should see some of the outfits using the faux worn Levi's clothing. One is just amazing: the woman wears a long, Victorian dress -- full of frills, almost reaching the floor. As a top, she wears a Levi's jacket full of holes. I couldn't believe it. Best, Don Bauder


Visduh May 13, 2013 @ 9:41 p.m.

Believe it. High schools have that sort of thing out and on display every day.


Don Bauder May 14, 2013 @ 6:36 a.m.

Visduh: I believe it if you say it, because you are an expert in retailing. My trouble is that I get to large shopping malls once or twice a year, and even then I am not paying much attention to fashion trends. Best, Don Bauder


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