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The Natural Products Association, a trade group representing “over 1,900 members accounting for more than 10,000 locations of retailers, manufacturers, wholesalers and distributors of natural products,” sent a mixed message last week, issuing a statement in favor of consumers’ right to know what goes into their food but in opposition to California’s Proposition 37, which would require disclosure by companies that knowingly use genetically modified crops in food products.

The Association says concerns about enforcement of the law, as well as the way “natural” products would be defined, drives their decision to oppose the proposition. Should Prop 37 pass, food products made from lab-engineered crops would not be allowed to be marketed as “natural.”

“Proposition 37 places every supplier, manufacturer, and retailer of food products at risk of unreasonable and frivolous litigation. We are concerned the restrictions on natural foods in the proposition language could create a difficult business environment in California and further hinder the ability of our members to sell natural products,” says a portion of the official statement released by the group.

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Javajoe25 Sept. 10, 2012 @ 9:06 a.m.

And the truth shall be revealed...The "natural food" vendors are worried sick that the requirements of this proposition will force them to reveal the truth--their products are far from natural. People need to wake up in terms of what is really "natural" and what "organic" really means. Food vendors have been taking advantage of the vagaries in the terminology and the loopholes in the law and capitalizing on the public's ignorance of the facts. It will be very interesting to see what happens if this prop passes.


Tom Berker Sept. 12, 2012 @ 6:48 a.m.

If they hadn't bastardized the term "natural" with regards to food to begin with, they wouldn't have some of these problems. The fact is, the food mfg's pushed to have the term "natural" so watered down so they could include their "unnatural" crap that its coming back to bite them. Time to eat crow ... GMO crow of course.

Emphasis"The Association says concerns about enforcement of the law, as well as the way “natural” products would be defined, drives their decision to oppose the proposition."Emphasis


Claudiagm Oct. 3, 2012 @ 4:26 p.m.

You either believe in consumers' right to know what is in their food or you don't. There is absolutely nothing "natural" about food ingredients developed in biotech labs. The problem with the Natural Products Association is that they have allowed the word "natural" to become meaningless. There is no criteria that is required to label any product natural, and the Natural Products Association knows that many of the manufacturers that they represent peddle "natural" foods with genetically modified ingredients. I support Prop 37, because I have the right to know what I'm feeding my family.


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