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Late Friday we learned from a city development department notice posted on the front lawn of U-T San Diego that the newspaper wants to build 198 residential condominium units, 234,415 square feet of office space, and a 6470-square-foot retail facility on its 12.86-acre site at at 350 Camino de la Reina in Mission Valley.

After the city's notice went up, the newspaper confirmed the development, reporting that it was to be located on the company's present parking lot.

This morning we acquired a copy of a proposal to outfit the U-T's present building with an elaborate new signage system.

According to the document, the plan would feature an "Iconic" U-T logo with a "rotating mechanism to allow 360 degree rotation," a 14-ft by 48-ft "full color LED digital display," along with 3-ft by 4-ft sign cabinets containing an "LED ticker."

The installation would be situated around the top fascia of the existing U-T facility, clearly visible from Interstate 8 and State Highway 163.

The drawings, labeled "U-T Concept1," are dated January 18.

We called the U-T regarding the present status of the proposal and were directed to the voicemail of vice-chairman John Lynch.

We'll update here when we hear back.

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Andy Boyd May 7, 2012 @ 12:21 p.m.

Is it bad if I think that this is kind of cool?


dwbat May 7, 2012 @ 12:28 p.m.

Why would they want an elongated 14' by 48' display? HD format is 9:16 ratio. So a 27x48 size would make more sense. If they try to fit HD video to the planned14x48 display, it will have to be cropped or stretched out, and would look bad in either case.


northparkrick May 9, 2012 @ 3:36 a.m.

Good God, don't give Douggie any ideas......he'll be raising the height of that huge screen to 27 feet!!! But then again, I can probably watch movies from North Park....hmmmmmmm


conanthequasilibertarian May 7, 2012 @ 9:52 p.m.

What would be the point of this sign? Will it attract Super Bowls?


northparkrick May 9, 2012 @ 3:45 a.m.

They'll be able to show video tours of the condos for sale, and advertise vacancies in the rental units!!!

Plus, with some cleverly placed subliminal messaging, Doug will have everybody in San Diego giving him what he wants instead of just City officials.


Burwell May 7, 2012 @ 11:03 p.m.

The sign is going to distract motorists and cause accidents on the freeway. In fact, every accident on the freeway in that vicinity will be blamed on the sign.


conanthequasilibertarian May 8, 2012 @ 4:15 p.m.

I'd rather keep blaming Manchester and DeMaio.


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