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First Look at Proposed U-T San Diego Video Billboard and News Ticker in Mission Valley

Late Friday we learned from a city development department notice posted on the front lawn of U-T San Diego that the newspaper wants to build 198 residential condominium units, 234,415 square feet of office space, and a 6470-square-foot retail facility on its 12.86-acre site at at 350 Camino de la Reina in Mission Valley.

After the city's notice went up, the newspaper confirmed the development, reporting that it was to be located on the company's present parking lot.

This morning we acquired a copy of a proposal to outfit the U-T's present building with an elaborate new signage system.

According to the document, the plan would feature an "Iconic" U-T logo with a "rotating mechanism to allow 360 degree rotation," a 14-ft by 48-ft "full color LED digital display," along with 3-ft by 4-ft sign cabinets containing an "LED ticker."

The installation would be situated around the top fascia of the existing U-T facility, clearly visible from Interstate 8 and State Highway 163.

The drawings, labeled "U-T Concept1," are dated January 18.

We called the U-T regarding the present status of the proposal and were directed to the voicemail of vice-chairman John Lynch.

We'll update here when we hear back.

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Late Friday we learned from a city development department notice posted on the front lawn of U-T San Diego that the newspaper wants to build 198 residential condominium units, 234,415 square feet of office space, and a 6470-square-foot retail facility on its 12.86-acre site at at 350 Camino de la Reina in Mission Valley.

After the city's notice went up, the newspaper confirmed the development, reporting that it was to be located on the company's present parking lot.

This morning we acquired a copy of a proposal to outfit the U-T's present building with an elaborate new signage system.

According to the document, the plan would feature an "Iconic" U-T logo with a "rotating mechanism to allow 360 degree rotation," a 14-ft by 48-ft "full color LED digital display," along with 3-ft by 4-ft sign cabinets containing an "LED ticker."

The installation would be situated around the top fascia of the existing U-T facility, clearly visible from Interstate 8 and State Highway 163.

The drawings, labeled "U-T Concept1," are dated January 18.

We called the U-T regarding the present status of the proposal and were directed to the voicemail of vice-chairman John Lynch.

We'll update here when we hear back.

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Comments
7

Is it bad if I think that this is kind of cool?

May 7, 2012

Why would they want an elongated 14' by 48' display? HD format is 9:16 ratio. So a 27x48 size would make more sense. If they try to fit HD video to the planned14x48 display, it will have to be cropped or stretched out, and would look bad in either case.

May 7, 2012

Good God, don't give Douggie any ideas......he'll be raising the height of that huge screen to 27 feet!!! But then again, I can probably watch movies from North Park....hmmmmmmm

May 9, 2012

What would be the point of this sign? Will it attract Super Bowls?

May 7, 2012

They'll be able to show video tours of the condos for sale, and advertise vacancies in the rental units!!!

Plus, with some cleverly placed subliminal messaging, Doug will have everybody in San Diego giving him what he wants instead of just City officials.

May 9, 2012

The sign is going to distract motorists and cause accidents on the freeway. In fact, every accident on the freeway in that vicinity will be blamed on the sign.

May 7, 2012

I'd rather keep blaming Manchester and DeMaio.

May 8, 2012

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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