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Natasha Collura, Director of Strategic Partnerships for the City of San Diego, appeared at the Budget and Finance committee meeting today to give an update on the effort to sell ads at public beaches and parks. Proponents of the corporate sponsorship program claim selling ad space in public places will generate some needed revenue for the City. Critics, however, say banner ads and stickers will mar the beach and bay aesthetic. They also worry that the revenues generated from the program will get washed away in the City's general fund.

Councilmember Kevin Faulconer, the district representative for Ocean Beach, Mission Beach, and Pacific Beach, expressed his concerns during the meeting.

"If the City is going to do something then it has to benefit those communities where the advertising is taking place. Will this money be dedicated for specific improvements to the beach area?" Faulconer asked Collura.

Before the Director of Strategic Partnerships could respond, Mary Lewis, Chief Financial Officer spoke up. "We look at this as unrestricted revenue to the General Fund. The priorities are determined in the budget. We are not proposing any earmarking of revenues."

Faulconer said that in order for him to support selling ads at the beach, then that would have to change. Sherri Lightner, who represents La Jolla, agreed.

One other issue that councilmembers had with the program was the amount of revenue that program would generate. Collura estimates that the pilot program will make anywhere from $100,000 to $250,000 per year.

"That doesn't seem like a lot of money," said Faulconer.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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