Ken Leighton 3:30 p.m., Sept. 21
While Republicans are patting themselves on the back after the controversial Sarah Palin nomination for VP, the real conversations are happening online.
Last night, after the Republican National Convention, and all the reporters and Republican hosts were patting themselves on the back for the great speech Sarah Palin gave, I got an invitation to join the latest Facebook Group "Sarah Palin is NOT Hillary Clinton".
Shortly after, I was invited to join "I have more Foreign Policy Experience than Sarah Palin" Although both groups are less than 1 week old, they each have more than 15,000 members and are quickly growing.
While Republican’s are praising themselves on Traditional Media like TV, radio, and even in the latest issue of Newsweek with Sarah Palin & John McCain on the cover, (the feature article showing Sarah Palin proudly holding up a giant salmon with the headline “McCain’s Mrs. Right”) the real conversation about what the actual public thinks and feels about the 2008 Presidential Campaign is happening in New Media (online and in the mobile space).
From the user-generated YouTube videos (see my earlier post about the Obama Girl and the 2008 Presidential Campaign ), Facebook groups, viral emails, blogs, and personal web sites, the public is creating their own support for their favorite presidential candidate – and doing so in a powerful way.
Obama’s campaign team understands the power new media has to persuade and influence voters. His team is running consistent and powerful campaigns across the major (and minor) Web 2.0 sites including everything from Facebook, YouTube, Twitter, Digg, Flicker, MySpace, LinkedIn, Eons and more.
The Obama team is also taking advantage of the power of mobile marketing by alerting supporters via text message of important announcements. In fact, he even officially announced his Vice Presidential pick by sending a text message to supporters' cell phones. Many questioned this tactic, saying that traditional media proposed a bigger venue for such an important announcement. But when you look back at Obama’s entire new media strategy, it makes perfect sense. Text messaging, like the strategies he is using on the 2.0 sites, provokes one-on-one communication with voters. It gives voters and easy way to forward that message to friends at the exact time when it matters most. (Like the text message he sent minutes before his speech at the DNC) I can only assume that when Election Day comes, the Obama camp will be reminding supporters to get out there and vote, quietly, personally, confidently and directly to their cell phones or favorite social networking site.
How do you feel about the roll of technology in the 2008 Presidential Race? Do you feel that McCain has used the Internet or New Media effectively as well? If so, I’d like to hear your comments!