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Newspapers Suffer Worst Quarter in Modern History

Last Thursday, the Newspaper Association of America quietly posted almost unbelievably grim news on its website. Advertising sales plunged by 28.3% in the first quarter of 2009. Print ads were down 29.7%. Classified ads, the big money makers in the past, plummeted 42.3%, with employment classified ads down 67.4% and automotive classified 43.4%. The word didn't reach Wall Street until yesterday (June 2) and most newspaper stocks got belted -- generally, from 3 to 10%. Stocks of most newspaper chains were already down 90% or more over the last 52 weeks. Analyst Edward Atorino noted "an accelerated rate of decline across all advertising categories....This is really horrible."

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Last Thursday, the Newspaper Association of America quietly posted almost unbelievably grim news on its website. Advertising sales plunged by 28.3% in the first quarter of 2009. Print ads were down 29.7%. Classified ads, the big money makers in the past, plummeted 42.3%, with employment classified ads down 67.4% and automotive classified 43.4%. The word didn't reach Wall Street until yesterday (June 2) and most newspaper stocks got belted -- generally, from 3 to 10%. Stocks of most newspaper chains were already down 90% or more over the last 52 weeks. Analyst Edward Atorino noted "an accelerated rate of decline across all advertising categories....This is really horrible."

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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