Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Snooty Asian open in Hillcrest

Pan-Asian bistro replaces the short-lived Noodle Etc on Fourth Avenue.

I liked Kip’s, mostly because it had some history and they served up tasty frog legs, but with the oversaturation of restaurants in and around that block of Hillcrest it barely registered when Kip’s closed and Noodle Etc temporarily took up residence in the spot. Now, Noodle Etc is gone from 3925 Fourth Avenue and a totally different crew is at the helm of the restaurant. They’ve named it Snooty Asian, which is bold but kind of funny, and it’s been soft open for a week or so.

The idea behind the new restaurant is to cherry pick the best and brightest dishes from various Asian cooking traditions and create a wild menu of mingling flavors. It’s an ambitious project, but worthy.

As of now, the menu is rough and the staff is still figuring it out. I only got a taste of what the restau will be like, but the pan-Asian stylings are right there already. The chicken wings could have been dressed up “Thai style” or “Viet style.” The Vietnamese method had them doused in a sweet, salty, sticky glaze that tasted of fish sauce. Very good.

A plate of fritters came with four nuggets of shrimp, corn, and scallions battered together, fried, and served with another sweet glaze. While not as exciting as the wings, there was nothing really lacking in the fritters, which are almost delicious by definition.

Now, when they say “Asian” at the Snooty Asian, they don’t just mean the mainstay cuisines that are already popular in the US. I worked my way through a plate of “Rendang,” which is an Indonesian dish of braised, spicy beef served with garlicky rice crackers and steamed white rice. A totally cool dish.

Similarly, a Malaysian sour soup with thick noodles, shrimp, chicken and coconut milk held my interest for a long while. It wasn’t quite pho and not quite tom kha, but it had some of the attractive features of both.

http://sandiegoreader.com/users/photos/2013/apr/23/44242/

Oddly, the standout was a Hainanese chicken and rice dish that consisted of lukewarm, boiled chicken and chicken-flavored rice. Very cool to see, and straight out of Chinese classical cooking. The chef sure knows how to boil a chicken.

http://sandiegoreader.com/users/photos/2013/apr/23/44243/

I don’t know if prices are worked out yet, because they weren’t listed on the menu. In the end, three main dishes and two starters cost about $65, which isn’t all that bad. The service on the food was ideal for family style eating and I can foresee some epic meals being shared at the Snooty Asian. I gleaned that there are some cool things on the horizon for the restaurant, like instruction cards to show diners how to eat with their hands, a de rigueur practice in much of Asia.

I didn’t even get a chance to delve into the full sushi menu!

However Snooty Asian starts to take shape approaching the grand opening (slated for May 11th), I detected a lot of potential in this restaurant and I would love to see a little excitement building in the runup to its official opening.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Maoli, St. Jordi’s Day & San Diego Book Crawl, Encinitas Spring Street Fair

Events April 25-April 27, 2024
Next Article

I saw Suitcase Man all the time.

Vons. The Grossmont Center Food Court. Heading up Lowell Street

I liked Kip’s, mostly because it had some history and they served up tasty frog legs, but with the oversaturation of restaurants in and around that block of Hillcrest it barely registered when Kip’s closed and Noodle Etc temporarily took up residence in the spot. Now, Noodle Etc is gone from 3925 Fourth Avenue and a totally different crew is at the helm of the restaurant. They’ve named it Snooty Asian, which is bold but kind of funny, and it’s been soft open for a week or so.

The idea behind the new restaurant is to cherry pick the best and brightest dishes from various Asian cooking traditions and create a wild menu of mingling flavors. It’s an ambitious project, but worthy.

As of now, the menu is rough and the staff is still figuring it out. I only got a taste of what the restau will be like, but the pan-Asian stylings are right there already. The chicken wings could have been dressed up “Thai style” or “Viet style.” The Vietnamese method had them doused in a sweet, salty, sticky glaze that tasted of fish sauce. Very good.

A plate of fritters came with four nuggets of shrimp, corn, and scallions battered together, fried, and served with another sweet glaze. While not as exciting as the wings, there was nothing really lacking in the fritters, which are almost delicious by definition.

Now, when they say “Asian” at the Snooty Asian, they don’t just mean the mainstay cuisines that are already popular in the US. I worked my way through a plate of “Rendang,” which is an Indonesian dish of braised, spicy beef served with garlicky rice crackers and steamed white rice. A totally cool dish.

Similarly, a Malaysian sour soup with thick noodles, shrimp, chicken and coconut milk held my interest for a long while. It wasn’t quite pho and not quite tom kha, but it had some of the attractive features of both.

http://sandiegoreader.com/users/photos/2013/apr/23/44242/

Oddly, the standout was a Hainanese chicken and rice dish that consisted of lukewarm, boiled chicken and chicken-flavored rice. Very cool to see, and straight out of Chinese classical cooking. The chef sure knows how to boil a chicken.

http://sandiegoreader.com/users/photos/2013/apr/23/44243/

I don’t know if prices are worked out yet, because they weren’t listed on the menu. In the end, three main dishes and two starters cost about $65, which isn’t all that bad. The service on the food was ideal for family style eating and I can foresee some epic meals being shared at the Snooty Asian. I gleaned that there are some cool things on the horizon for the restaurant, like instruction cards to show diners how to eat with their hands, a de rigueur practice in much of Asia.

I didn’t even get a chance to delve into the full sushi menu!

However Snooty Asian starts to take shape approaching the grand opening (slated for May 11th), I detected a lot of potential in this restaurant and I would love to see a little excitement building in the runup to its official opening.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.