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What's come to be known as 'the mountain of dreams' began in 1914 as a boardroom doodle from the pen of W. W. Hodkinson, founder and president of Paramount Pictures Corporation, America's first nation-wide film distributor.

Paramount Pictures was founded in 1912 as Famous Players Film Company, and later changed to Famous Players-Lasky Corporation. In 1916, the studio become a wholly owned division of Famous Players. With the exception of a brief "blue period" (1975-1985), the studio's logo has remained surprisingly unstained since Hodkinson first shared his drawing with Adolph Zukor over 100 years ago.

Hodkinson claimed the mountain stemmed from memories of his childhood in Utah. Many cite Utah's Ben Lomond as Hodkinson's inspiration. Here are but a few mountain ranges whose agents put in a call for equal billing:


Why are there 24 celestial objects in the constellation that encircles the pyramidic peak? At the time of its creation, that's how many stars the studio had under contract. The number has been known to vary over the years from a high of 25 to a low of 22.

Here is a nowhere near complete survey of the happiest place on earth and my answer to Disney's Matterhorn. Thanks to Logopedia for helping to fill in a few blank spots.

1912 - 1952

1952 - 1968

In 1952 the logo is redesigned as a matte painting by studio artist, Jan Domela.

1968 - 1985: The Gulf + Western Years

1985 - 2002: CGI Makeover

Paramount commissioned artist Dario Campanile to redesign their corporate 'ident' in honor of the studio's 75th anniversary. The occasion also heralded the introduction of a computer generated lake and stars.

Talk about prime real estate. Eddie Murphy's kingdom in John Landis' Coming to America is situated somewhere beyond the prestigious peak.

2002 - 2013: The Viacom Years

Devastudios, Inc. redesigned the studio's logo complete with added touch of the stars getting their tips wet.

Odds and Ends:


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Colonna May 6, 2013 @ 5:44 p.m.

Found this on YouTube - humming the "Mannix" theme song now...



thistle May 6, 2013 @ 5:48 p.m.

Thanks for posting all the different Paramount logos. It's an amazing little museum of the moment, about a moment most of us never even notice as it passes. Don't let any editor tell you that nobody notices what you do!


Scott Marks May 6, 2013 @ 6:05 p.m.

Sounds like you have a wiretap on my phone. Seriously, thanks for the kind words.


MRMEME64 Oct. 29, 2019 @ 5:44 a.m.

The old logo was Ben Lomond, Inspired by W.W. Hodkinson. The live-action logo is Artesonraju.


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