In San Diego, I can plant almost any grape I think will work, and nobody's going to call me crazy

My husband and I love sangiovese; and feel like the Ramona area should be producing a good sangiovese, as the terrain resembles the Chianti area in Italy (to our untrained eyes). Our budget is between $ 13 and $ 21 and sadly as soon as we find one we really love; it quickly passes the $ 25 per bottle that makes it out of reach for our everyday table. We have always been more frugal; preferring to splurge only on special occasions with a $ 50 or above red or other varietal; but we like to have wine at every meal; and the California pinot grigio or chianti, merlot or syrah that hits around the $ 13 mark is eluding us. We have a cellar full of special occasion wine and want to find a local everyday wine to buy cases of. We want to support local growers, but find that the good wines are too expensive though really good, and like mentioned above, the cheap wines are awful. There must be some way to hit that midpoint? Most Bevmo specials are awful; as is 2buck, but somehow they keep long lines. Get behind this trend of more wine- more often- more affordable and you will have a huge local audience; even door to door. The internet will grow a business like crazy; using people like us who find it, enjoy it, serve it, write about it and talk about it. Most people do not have the elevated palate or even want to be wine snobs; most just want a great mouthfeel and flavor to pair with take-out pizza; or 30-minute grill meals.
— May 26, 2010 9:17 a.m.

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