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North San Diego County's Coaster will get advertising all over it

Thank you, Elizabeth Salaam and Benjamin Tobias, for bringing attention the Coaster wrap issue. As I recently advised NCTD: Not only do the wraps covering the windows turn the formerly enjoyable view from the Coaster cars (a huge advantage - hence a selling point - to riding the Coaster) into more of an annoyance, it makes it difficult to see inside the Coaster cars, especially during the day. As a regular rider of the Coaster, I do not like the idea of NCTD doing anything that makes it difficult for people on the outside to see inside the car. Due to the annoyance factor, I have no desire to do business with Wells Fargo Bank or UCSD Health (I doubt this is the result they are hoping to achieve). I would like to address a comment in the article by Alex Wiggins, Communications Director of NCTD. He says "the obstruction is relatively minor..looking out of a tinted window compared to a nontinted window". I wish I could post the sunset photos I took, one from a wrapped car and one from a "clean" car so everyone could see that the difference between these two views extends way beyond a "tint". Mr. Tobias said it is like looking through a chain link fence but I would liken it more to looking through a black honeycomb - the weave is that tight. While I understand the motivations behind the advertising (additional exposure for WFB and UCSD / income for NCTC), this advertising method is having the opposite effect on riders. There has got to be a better way! Perhaps a redesign of the wrap to allow for uncovered windows would be a way to meet the needs of all: WFB & UCSD would still get the benefits of additional exposure, NCTD would still receive the advertising income and the riders will not be annoyed! It can be done. Take a look at the Trolley cars - some of them are wrapped but the windows are left clear. I, as well as many other Coaster riders look forward to the day when the wraps are redesigned so the ability to enjoy the views and the safety of the riders will be restored.
— February 26, 2012 8:44 p.m.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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