Ken Leighton 12:30 p.m., Oct. 21
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It’s been six years since Google Voice Search was announced. Since that announcement, speech recognition technology has improved to the point where search intent is much clearer. You’re asking a question that you require an immediate answer, so think about how to leverage that data in 2017. Say, for instance, you wanted to find out who the New York Giants were playing next week. In today’s instant era, would you go to the Google app or browser and type in your query? Or would you go to Siri, Cortana, Amazon Echo or Google and ask them? We’d ask them. It’s what we’ve become accustomed to. They’ll answer with something along the lines of, “The New York Giants will take on (insert team) on Sunday at 1 pm.” It’s convenient. Digital Assistants will advance even further throughout 2017, redefining the way we search. Search Engine Journal’s Executive Editor, Kelsey Jones, caught up with Purna Virji, Microsoft’s Senior Training Manager, at Pubcon to discuss voice search. Virji says marketers should take action on high intent questions and leverage content marketing or FAQ pages to assist optimizing through particular voice searches.