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Five Course Food Truck Meal?
Yes, lots of bad social media...and it's odd that after several attempts to sit down and chat about ways to help with marketing overall, we never even got a return phone call. Operators need to realize that they need a real marketing strategy BEFORE opening restaurants. Relying on daily deals and sitting there with an empty restaurant won't make things better. Whether it's us or others in restaurant operations and marketing, don't be afraid to reach out...before it REALLY goes downhill. Lots of potential there at 57 Degrees...we hope! Tom Kelley Concept Branding Group San Diego— January 12, 2012 5 p.m.
So Much for Blanca Part Two
Really is a shame to see restaurant owners just pack it in and hit the highway. Who ever said the restaurant business was easy? Great chefs deserve great owner partners, shame that didn't happen here. Sometimes it takes putting ego aside and looking for truly creative fixes to not drawing in enough customers...I wonder what their 3 year marketing plan looked like at Blanca...IF they even had one. If you are a restaurateur, do your staff, guests and communities a favor and HAVE a marketing plan and REVIEW it at a minimum annually...and by marketing I don't mean a reliance on advertising and daily deals. Wishing the chef all the best, Tom Kelley Concept Branding Group Mission Hills— October 20, 2011 5:34 p.m.