A lowrider beer ad produced by Cerveza Xteca

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Who is behind Cerveza Xteca?

With a single beer, lowrider brewers tap a coveted market

The 16-ounce cans have started to show up at shops here and there, labels depicting an Aztec princess, along with the Spanish, “La chela mas chula.” In beer parlance, a nice cold one. At first ...


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