"SDSU's official logo features the facade of Hepner Hall, a building which is pretty relentlessly phallocentric," notes Hirshman. "You've got a small, rounded pink gateway flanked by not one but two huge white upright columns. And it's topped off with a bell tower to boot. Now of course we're not going to tear Hepner down. But it is worth creating a more gynophilic atmosphere, both so the ladies feel supported and so the gentlemen are informed. A new logo, inspired by a different building, can really be a help here. As it happens, Love Library is ready to hand: an architecturally interesting building with a more…feminine presentation. Less aggressive, more welcoming, you know?"