“Everybody here thought, how will [South America] ever ship roses successfully? But their plants are cold grown, so the buds just kind of sit there and can handle the shipping and storage."

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The 300-Million Dollar Bouquet

San Diego's uncertain flower future

“We’re the number-one nursery county in the nation. The acreage hasn’t gone down. If an acre disappears on the coast, it pops up somewhere else; for instance. It’s now San Marcos, Twin Oaks Valley, Fallbrook, Valley Center.”

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