Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Little Miss growlers on demand

"If we roll up and they're wasted, we can't give it to them."

Little Miss Brewing's electric scooter delivers growlers within 2.5 miles of its Normal Heights tasting room.
Little Miss Brewing's electric scooter delivers growlers within 2.5 miles of its Normal Heights tasting room.

Little Miss Brewing opened a satellite tasting room in Normal Heights in June. While the brewery makes beer in Miramar, its business model has always been to open tasting rooms in more populous urban neighborhoods. Which makes sense, because selling beer by the glass or growler is far more profitable, per ounce, than distributing kegs, cans, or bottles.

Place

Little Miss Brewing

7949 Stromesa Court, San Diego

That's why most breweries look for ways to attract customers to their tasting rooms, often through drink specials or events including trivia nights, yoga classes, live music, or even stand-up comedy. While Little Miss has set up its new Normal Heights space to be a welcoming neighborhood bar — decked out with British World War II–themed decor including a giant Union Jack painted on the ceiling — owners Greg and Jade Malkin also recognize that we've become an on-demand culture.

So Little Miss has become San Diego's first brewery to offer growlers on demand, delivered on the back of an electric scooter throughout Normal Heights and surrounding neighborhoods.

Greg Malkin says they were considering signing up with one of the third-party services that deliver growlers locally — Hopsy and Crafthounds. However, the former attorney didn't want to outsource the responsibility to check ID cards. "The brewery is responsible whether or not those services card the end purchaser," he says. "They're effectively agents of the brewery for liquor-license purposes."

Though Malkin stresses he is confident both services follow through on their promise to enforce legal ID rules, he ultimately decided, "The brewery's license is at stake."

"Right now, I am driving the scooters," says Greg Malkin.

He also figured he could do it faster. Little Miss secured a pair of small electric scooters and added Beer Delivery ordering to its website. The tasting room fills and delivers 64-ounce growlers to 92116, 92104, and 92105 zip codes, generally within 30 minutes.

Since kicking off the service in mid-July, Malkin says, "We've actually had a really good response. People are into it!" Although, they probably haven't realized that the delivery is not just coming direct from the brewery but from the brewery owner. "Right now," he adds, "I am driving the scooters."

While Little Miss will eventually hire dedicated staff to handle deliveries, Jade Malkin points out that, for the moment, Greg is having fun driving his "new toys," which have wide tires and a maximum speed of about 25 miles per hour. "He would be lying if he didn’t say that he likes doing it," she says with a laugh.

As far as staying within the confines of the law, Greg Malkin says, "It's the same rules as a bar, basically." He checks ID to make sure the person accepting delivery is the same person who ordered it, is of legal drinking age, and not too inebriated to serve. "If we roll up and they're wasted, we can't give it to them."

If the new service takes off, Little Miss plans to offer it from future tasting rooms as well, including the one they're currently building in Ocean Beach.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Legacy International Center: the inverted cathedral

“Just as folks go to Sea World or the Zoo, it’s just another interesting item that they can come to.”
Next Article

What opera is closest to California redwoods?

Tough competing with the English and Austrians
Little Miss Brewing's electric scooter delivers growlers within 2.5 miles of its Normal Heights tasting room.
Little Miss Brewing's electric scooter delivers growlers within 2.5 miles of its Normal Heights tasting room.

Little Miss Brewing opened a satellite tasting room in Normal Heights in June. While the brewery makes beer in Miramar, its business model has always been to open tasting rooms in more populous urban neighborhoods. Which makes sense, because selling beer by the glass or growler is far more profitable, per ounce, than distributing kegs, cans, or bottles.

Place

Little Miss Brewing

7949 Stromesa Court, San Diego

That's why most breweries look for ways to attract customers to their tasting rooms, often through drink specials or events including trivia nights, yoga classes, live music, or even stand-up comedy. While Little Miss has set up its new Normal Heights space to be a welcoming neighborhood bar — decked out with British World War II–themed decor including a giant Union Jack painted on the ceiling — owners Greg and Jade Malkin also recognize that we've become an on-demand culture.

So Little Miss has become San Diego's first brewery to offer growlers on demand, delivered on the back of an electric scooter throughout Normal Heights and surrounding neighborhoods.

Greg Malkin says they were considering signing up with one of the third-party services that deliver growlers locally — Hopsy and Crafthounds. However, the former attorney didn't want to outsource the responsibility to check ID cards. "The brewery is responsible whether or not those services card the end purchaser," he says. "They're effectively agents of the brewery for liquor-license purposes."

Though Malkin stresses he is confident both services follow through on their promise to enforce legal ID rules, he ultimately decided, "The brewery's license is at stake."

"Right now, I am driving the scooters," says Greg Malkin.

He also figured he could do it faster. Little Miss secured a pair of small electric scooters and added Beer Delivery ordering to its website. The tasting room fills and delivers 64-ounce growlers to 92116, 92104, and 92105 zip codes, generally within 30 minutes.

Since kicking off the service in mid-July, Malkin says, "We've actually had a really good response. People are into it!" Although, they probably haven't realized that the delivery is not just coming direct from the brewery but from the brewery owner. "Right now," he adds, "I am driving the scooters."

While Little Miss will eventually hire dedicated staff to handle deliveries, Jade Malkin points out that, for the moment, Greg is having fun driving his "new toys," which have wide tires and a maximum speed of about 25 miles per hour. "He would be lying if he didn’t say that he likes doing it," she says with a laugh.

As far as staying within the confines of the law, Greg Malkin says, "It's the same rules as a bar, basically." He checks ID to make sure the person accepting delivery is the same person who ordered it, is of legal drinking age, and not too inebriated to serve. "If we roll up and they're wasted, we can't give it to them."

If the new service takes off, Little Miss plans to offer it from future tasting rooms as well, including the one they're currently building in Ocean Beach.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Dead Cross cover Black Flag’s “Rise Above” in solidarity with Black Lives Matter

Jonny Tarr, Dead Cross, Electric Mud, Howard Blank’s Outsiders, Trees
Next Article

Sanctified and glorified at Encanto Southern Baptist Church

Life is important on this side of death, but what really matters is eternity.
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close