Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Hibiscus beer for the win

Border X nabs brewery startup prize

The red-hued Blood Saison that helped Border X win the Startup Brewery Challenge.
The red-hued Blood Saison that helped Border X win the Startup Brewery Challenge.

On December 1st, Barrio Logan brewery Border X was named the $5000 winner of the Startup Brewery Challenge. The biannual competition is staged by national craft beer website Brewbound.com and Craft Brew Alliance, the "fifth largest craft brewing company in the U.S.," that was formed in 2008 by a merger between Portland brewery Widmer Brothers and Seattle brewery Red Hook.

Place

Border X Brewing

2181 Logan Avenue, San Diego

The competition took place at Mission Bay's Paradise Point resort during a Brewbound Session, a conference the news site sponsors twice a year to bring together brewery owners and executives. Six brewery applicants from around the country were selected to attend the conference and deliver a four-minute pitch to a panel of judges made up of industry professionals, who assessed each brewery's business plan, mission statement, and a single beer offering, to determine a winner.

"It's really what sets you apart from the crowd," says Border X cofounder David Favela, who made the presentation that impressed the judges. "Is it aligned with the trends in the industry? Is it addressing issues in the industry? What is the likelihood of success?"

Part of Border X's success has been due to its representation of Latino culture in craft beer. This was made clear to the judges through Border X's beer submission: Blood Saison, a red-hued, slightly tart, Belgian-style ale made with hibiscus and agave.

When Favela and his brother Marcelino started Border X behind the brewing talent of his nephews, Martin and Ivan, they initially stuck to the usual beers. "We were one of very many breweries in the city trying to riff on an existing tradition," he recalls. "I said, 'Look, we're Latinos. We're not Irish. We're not English. We're not German…. So, let's add in the Latino palate and ingredients, and let's make beer our way.'"

Blood Saison became the first beer made with this mindset, arising from Latino culture's fondness for agua fresca de jamaica, or hibiscus water. "If you didn't grow up in that tradition it feels like a big risk," Favela points out. "But we said, no, we love this, this is what we drink. And it turns out a lot of other people love it, too." He says Blood Saison has been the brewery's top seller by far, accounting for more than half of tasting-room sales. "Latinos love it because it tastes like the original jamaica," he adds. "Beer aficionados like it because it approximates the whole Belgian sour experience."

Part of the money will go toward expansion of the brewery

Favela says the cash prize will roll into the brewery's operating expenses, which includes next month's upgrade from a three- to ten-barrel brewhouse. The brewery is also investing in bottling runs, with an impending holiday release of its Mayan Belgian tripel and 22-ounce bombers of Blood Saison in early 2017.

But, Favela notes, "Winning this award isn't just about the money." The MBA also will be making a trip to Portland to consult with branding and finance experts at Craft Brew Alliance, and Border X will make a collaboration beer with Widmer Brothers. "The third biggest benefit of winning?" Favela concludes, "We just got front and center with the beer industry."

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

The unsinkable Linda Broyles

“I mean, when they said I couldn’t go home, I could see Coronado!”
Next Article

Oceanside Democrats feud over membership

Club stacking just part of growing pains?
The red-hued Blood Saison that helped Border X win the Startup Brewery Challenge.
The red-hued Blood Saison that helped Border X win the Startup Brewery Challenge.

On December 1st, Barrio Logan brewery Border X was named the $5000 winner of the Startup Brewery Challenge. The biannual competition is staged by national craft beer website Brewbound.com and Craft Brew Alliance, the "fifth largest craft brewing company in the U.S.," that was formed in 2008 by a merger between Portland brewery Widmer Brothers and Seattle brewery Red Hook.

Place

Border X Brewing

2181 Logan Avenue, San Diego

The competition took place at Mission Bay's Paradise Point resort during a Brewbound Session, a conference the news site sponsors twice a year to bring together brewery owners and executives. Six brewery applicants from around the country were selected to attend the conference and deliver a four-minute pitch to a panel of judges made up of industry professionals, who assessed each brewery's business plan, mission statement, and a single beer offering, to determine a winner.

"It's really what sets you apart from the crowd," says Border X cofounder David Favela, who made the presentation that impressed the judges. "Is it aligned with the trends in the industry? Is it addressing issues in the industry? What is the likelihood of success?"

Part of Border X's success has been due to its representation of Latino culture in craft beer. This was made clear to the judges through Border X's beer submission: Blood Saison, a red-hued, slightly tart, Belgian-style ale made with hibiscus and agave.

When Favela and his brother Marcelino started Border X behind the brewing talent of his nephews, Martin and Ivan, they initially stuck to the usual beers. "We were one of very many breweries in the city trying to riff on an existing tradition," he recalls. "I said, 'Look, we're Latinos. We're not Irish. We're not English. We're not German…. So, let's add in the Latino palate and ingredients, and let's make beer our way.'"

Blood Saison became the first beer made with this mindset, arising from Latino culture's fondness for agua fresca de jamaica, or hibiscus water. "If you didn't grow up in that tradition it feels like a big risk," Favela points out. "But we said, no, we love this, this is what we drink. And it turns out a lot of other people love it, too." He says Blood Saison has been the brewery's top seller by far, accounting for more than half of tasting-room sales. "Latinos love it because it tastes like the original jamaica," he adds. "Beer aficionados like it because it approximates the whole Belgian sour experience."

Part of the money will go toward expansion of the brewery

Favela says the cash prize will roll into the brewery's operating expenses, which includes next month's upgrade from a three- to ten-barrel brewhouse. The brewery is also investing in bottling runs, with an impending holiday release of its Mayan Belgian tripel and 22-ounce bombers of Blood Saison in early 2017.

But, Favela notes, "Winning this award isn't just about the money." The MBA also will be making a trip to Portland to consult with branding and finance experts at Craft Brew Alliance, and Border X will make a collaboration beer with Widmer Brothers. "The third biggest benefit of winning?" Favela concludes, "We just got front and center with the beer industry."

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

How they pry Marines out of downtown Oceanside

Darrius Pope cut hair 10 am to 8 pm in Pendleton barracks
Next Article

The unsinkable Linda Broyles

“I mean, when they said I couldn’t go home, I could see Coronado!”
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close