Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

MillerCoors, Blue Moon, what's the difference?

Could be that question is years away from being answered in court

Blue Moon ad
Blue Moon ad

A local beer drinker's case against domestic brewing giant MillerCoors for mislabeling its Blue Moon offerings as "craft beer" has, as MillerCoors lawyers predicted shortly after its May filing, apparently fizzled out.

Evan Parent, who describes himself as a "beer aficionado," says he began drinking Blue Moon beer in 2011 but stopped a year later, after learning the product was produced in a large-scale facility. Parent then filed a lawsuit this year in San Diego state court (MillerCoors successfully fought to move the venue to a federal courthouse), claiming that the company "goes to great lengths to disassociate Blue Moon beer from the MillerCoors name," noting that packaging refers to an allegedly fictional Blue Moon Brewing Company and displays slogans including "craft beer" and "artfully crafted."

Sponsored
Sponsored

MillerCoors, for its part, argued that there is no standing legal definition of craft beer, and therefore they could not have intentionally deceived any of the members Parent sought to make a part of his class action.

According to the Brewers Association trade group, craft beer is defined as being produced by a brewery with a total annual output of 6 million barrels per year or less, with less than 25 percent of its ownership residing with a large-scale brewery, and specializing in "traditional or innovative brewing ingredients," excluding malt-liquor producers. The association's definition, however, is not a legally binding one.

According to a Courthouse News Service report, U.S. District judge Gonzalo Curiel did leave Parent an option to revive the case in his dismissal.

"The court does not find it impossible that the plaintiff could allege other facts as to MillerCoors' advertising or sales practices that would support their claim that MillerCoors deceptively or misleadingly represents Blue Moon as a craft beer," says Curiel. The plaintiff, however, will have to introduce new evidence that goes beyond the "artfully crafted" bottle language and the use of the Blue Moon name.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Earth Day Celebration, Indigo Dyeing & Shibori workshop

Events April 21-April 24, 2024
Next Article

Tim Flannery, Pete “Pops” Escovedo, Roger Clyne, Orion Song, Jeff Berkley

Jazz, country, R&B, rock, and acoustic evenings in La Jolla, Little Italy, Ramona, and Solana Beach
Blue Moon ad
Blue Moon ad

A local beer drinker's case against domestic brewing giant MillerCoors for mislabeling its Blue Moon offerings as "craft beer" has, as MillerCoors lawyers predicted shortly after its May filing, apparently fizzled out.

Evan Parent, who describes himself as a "beer aficionado," says he began drinking Blue Moon beer in 2011 but stopped a year later, after learning the product was produced in a large-scale facility. Parent then filed a lawsuit this year in San Diego state court (MillerCoors successfully fought to move the venue to a federal courthouse), claiming that the company "goes to great lengths to disassociate Blue Moon beer from the MillerCoors name," noting that packaging refers to an allegedly fictional Blue Moon Brewing Company and displays slogans including "craft beer" and "artfully crafted."

Sponsored
Sponsored

MillerCoors, for its part, argued that there is no standing legal definition of craft beer, and therefore they could not have intentionally deceived any of the members Parent sought to make a part of his class action.

According to the Brewers Association trade group, craft beer is defined as being produced by a brewery with a total annual output of 6 million barrels per year or less, with less than 25 percent of its ownership residing with a large-scale brewery, and specializing in "traditional or innovative brewing ingredients," excluding malt-liquor producers. The association's definition, however, is not a legally binding one.

According to a Courthouse News Service report, U.S. District judge Gonzalo Curiel did leave Parent an option to revive the case in his dismissal.

"The court does not find it impossible that the plaintiff could allege other facts as to MillerCoors' advertising or sales practices that would support their claim that MillerCoors deceptively or misleadingly represents Blue Moon as a craft beer," says Curiel. The plaintiff, however, will have to introduce new evidence that goes beyond the "artfully crafted" bottle language and the use of the Blue Moon name.

Comments
Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Tár is a waste of time

The only great classical music movie is Amadeus
Next Article

Why you climb El Cajon Mountain at night

The man with no rope fell 500 feet
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.