A blue moon — not the logo
Evan Parent in late April went to Superior Court to prove that Blue Moon beer is not a craft beer, as its brewer, MillerCoors, claims. Parent says he used to drink Blue Moon and was deceived by false advertising into believing that it is a craft beer. The San Diego law firm of Clark & Treglio is bringing the suit for Parent.
The suit is a putative class action on behalf of all who purchased Blue Moon in California for purposes of consumption, not resale. The suit charges that the Brewers Association, which represents microbrewers, defines a craft brewer as one producing less than 6 million barrels of beer annually, is less than 25 percent owned or controlled by a non-craft brewer, and uses only traditional or innovative ingredients.
MillerCoors does not qualify, says Parent, who charges deceptive and misleading advertising and unfair competition, among other transgressions.
MillerCoors told the Milwaukee Business Journal that there are "countless definitions" of craft beer. The suit will go flat, predicts MillerCoors.