Jimbo's, the natural food chain that got its start in North Park in 1984 and sold the North Park store in 1997, has signed the lease on a 28,000 sq. ft. property downtown at the Horton Plaza Shopping Center, in the space that was Mervyns. This will be the fifth store. Jimbo's Naturally (the official name) currently has four stores: Carmel Valley (also corporate headquarters, open 1992), Escondido (1997), Carlsbad (2003), and 4S Ranch (2007, They nudged their planned opening of the Horton Plaza store to Aug/Sept 2013 after originally posting "Spring 2013"on their website.

Jim "Jimbo" Someck, originally from New York, came to San Diego in the early 70s and started working for People's Food Co-op in Ocean Beach. After working his way up, he became their first manager and held that position for eleven years before going off to open his own business (his first store in North Park).

According to a recent notice sent out from the County of San Diego, Jimbo's has partnered with the San Diego County Parks Society and is offering to donate five percent of all sales on Saturday, April 13th, the proceeds of which will go to set up three new Track Trail sites, which are designed to get families out in to the county parks.