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Get a Better Agent, Mikey

Rock 105.3's Mikey Esparza once called members of a local Hispanic band "beaners" on the air and was once suspended after making a joke about the murder of a young girl ("...that's why I don't use duct tape; I use nylon rope"). Six months after Howard Stern left "terrestrial" airwaves for satellite radio, Esparza seems to have won most local Stern listeners.

In the latest quarterly Arbitron ratings, Mikey's morning yackfest is number one in the 18--34 demographic. Local radio listeners in that age range prefer talk over music in the morning; Arbitron says the "music intensive" FM-94/9 morning show comes in 7th place while the music-and-talk Cantore in the Morning show on 91X comes in at 13th place.

"I guess it helps if you have Jesus on your side," says a DJ whose program airs during the same time slot as Esparza's. "He even has a billboard that says 'Christian.' " Rock 105.3 paid for outdoor advertising that included one-word descriptions of Esparza next to his photo. On the air, Esparza talks about his religious beliefs and how he is recovering from substance abuse.

Should Mikey Show ratings hold, insiders speculate that pay for the crew of six will be increased when their contract comes up for renewal. One radio executive estimates that talent for competing morning-radio talk shows Dave, Shelly, and Chainsaw and Jeff and Jer each get compensated between $5 million and $7 million per year. The executive says Rock 105.3 is getting a bargain; he estimates The Mikey Show people are guaranteed $1 million a year or less.

Though Dave, Shelly, and Chainsaw and Jeff and Jer continue to be number one and two among listeners in the older 25--54 age range, the programs don't generate the huge ratings they did in past years.

Meanwhile, radio insiders wonder how long Stern's replacement on Free FM (103.7) can last. The L.A.-based Adam Carolla Show is in 18th place among 18--34 listeners and in 22nd place among those aged 25--54. Free FM (formerly called the Planet) is now all talk. Stern's replacement on the East Coast, David Lee Roth, has already been yanked off the air.

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Rock 105.3's Mikey Esparza once called members of a local Hispanic band "beaners" on the air and was once suspended after making a joke about the murder of a young girl ("...that's why I don't use duct tape; I use nylon rope"). Six months after Howard Stern left "terrestrial" airwaves for satellite radio, Esparza seems to have won most local Stern listeners.

In the latest quarterly Arbitron ratings, Mikey's morning yackfest is number one in the 18--34 demographic. Local radio listeners in that age range prefer talk over music in the morning; Arbitron says the "music intensive" FM-94/9 morning show comes in 7th place while the music-and-talk Cantore in the Morning show on 91X comes in at 13th place.

"I guess it helps if you have Jesus on your side," says a DJ whose program airs during the same time slot as Esparza's. "He even has a billboard that says 'Christian.' " Rock 105.3 paid for outdoor advertising that included one-word descriptions of Esparza next to his photo. On the air, Esparza talks about his religious beliefs and how he is recovering from substance abuse.

Should Mikey Show ratings hold, insiders speculate that pay for the crew of six will be increased when their contract comes up for renewal. One radio executive estimates that talent for competing morning-radio talk shows Dave, Shelly, and Chainsaw and Jeff and Jer each get compensated between $5 million and $7 million per year. The executive says Rock 105.3 is getting a bargain; he estimates The Mikey Show people are guaranteed $1 million a year or less.

Though Dave, Shelly, and Chainsaw and Jeff and Jer continue to be number one and two among listeners in the older 25--54 age range, the programs don't generate the huge ratings they did in past years.

Meanwhile, radio insiders wonder how long Stern's replacement on Free FM (103.7) can last. The L.A.-based Adam Carolla Show is in 18th place among 18--34 listeners and in 22nd place among those aged 25--54. Free FM (formerly called the Planet) is now all talk. Stern's replacement on the East Coast, David Lee Roth, has already been yanked off the air.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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