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No Job, No Last Name

Last week, Hilary, who had been a 91X DJ since 1997, was shown the door. Her firing is curious because recent Arbitron ratings indicate she was doing well. For the past two months, among listeners aged 18--34, Hilary's ratings beat competitor FM-94/9's by a ratio of about 3 to 2.

A request for comment was not answered by 91X program director Kevin Stapleford. Observers theorize that Finest City Broadcasting (which operates 91X, Z90, and Magic 92.5) may be cutting costs. The rights to operate these three Mexican stations were purchased by Finest City from Clear Channel last year for a reported $113 million. Insiders suggest that the debt service on that loan may be squeezing Finest City.

In recent months, Finest City has fired its director of sales and two other sales people. Last week, Todd "T-Ski" Romano, Z-90's midday DJ, was let go.

Meanwhile, both 91X and FM-94/9 are receiving favorable press. Last month, in a Union-Tribune article titled "Good Re-vibrations," Karla Peterson wrote that 91X was undergoing a "rebirth" as it reconnects with its '80s glory years.

In the new issue of Rolling Stone, an article titled "Rock Radio's Last Stand" identifies five modern-rock stations that "have managed to beat the odds" by not failing. (Nationwide, rock radio has lost about one-third of its Arbitron ratings over the past eight years.) The article gives a nod to 94/9 for its willingness to regularly play a song from an album issued by the independent Hellcat label (the Aggrolites' "Time to Get Tough").

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Last week, Hilary, who had been a 91X DJ since 1997, was shown the door. Her firing is curious because recent Arbitron ratings indicate she was doing well. For the past two months, among listeners aged 18--34, Hilary's ratings beat competitor FM-94/9's by a ratio of about 3 to 2.

A request for comment was not answered by 91X program director Kevin Stapleford. Observers theorize that Finest City Broadcasting (which operates 91X, Z90, and Magic 92.5) may be cutting costs. The rights to operate these three Mexican stations were purchased by Finest City from Clear Channel last year for a reported $113 million. Insiders suggest that the debt service on that loan may be squeezing Finest City.

In recent months, Finest City has fired its director of sales and two other sales people. Last week, Todd "T-Ski" Romano, Z-90's midday DJ, was let go.

Meanwhile, both 91X and FM-94/9 are receiving favorable press. Last month, in a Union-Tribune article titled "Good Re-vibrations," Karla Peterson wrote that 91X was undergoing a "rebirth" as it reconnects with its '80s glory years.

In the new issue of Rolling Stone, an article titled "Rock Radio's Last Stand" identifies five modern-rock stations that "have managed to beat the odds" by not failing. (Nationwide, rock radio has lost about one-third of its Arbitron ratings over the past eight years.) The article gives a nod to 94/9 for its willingness to regularly play a song from an album issued by the independent Hellcat label (the Aggrolites' "Time to Get Tough").

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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