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When One Door Is Closed...

Rick Reitano says he's had it with Encinitas and has put his reggae store up for sale. His father opened Rainbow Country 21 years ago. Reitano took over the Highway 101 store in '89, when his dad moved to Oregon.

"The streetscape [project] tore up the street and left us in a muddy dirt hole for almost two years," says Reitano. "There was a nice, big leafy green tree out front. They plowed it over and replaced it with a palm tree." Reitano says Rainbow Country is one of the last holdouts of the Encinitas that thrived during the '60s, '70s, and '80s.

"They want nothing but foo-foo shops up here now.... Everything in Encinitas is Nordy-like. This used to be ground zero as an artsy, laid-back, cool surf spot. Now everyone is really anal.... No one gives a rat's ass about the old Encinitas except the surfers, and they are just surfers."

Reitano has a problem with the Downtown Encinitas Merchants Association, which collects mandatory merchant fees and oversees the appearance of downtown.

"They don't like me. Other merchants accept their rip-off fees. I voice my opinions."

Rainbow Country has backed away from selling reggae music and sells mostly incense, jewelry, clothes, and tapestries.

"Until the early '90s, we used to carry a lot of CDs and tapes and vinyl. It's hard to sell CDs and records with the whole download thing."

Reitano says he'll officiate football games after he sells the shop.

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The glad-handing human laugh track, assures his audience, “That was funny.”

Rick Reitano says he's had it with Encinitas and has put his reggae store up for sale. His father opened Rainbow Country 21 years ago. Reitano took over the Highway 101 store in '89, when his dad moved to Oregon.

"The streetscape [project] tore up the street and left us in a muddy dirt hole for almost two years," says Reitano. "There was a nice, big leafy green tree out front. They plowed it over and replaced it with a palm tree." Reitano says Rainbow Country is one of the last holdouts of the Encinitas that thrived during the '60s, '70s, and '80s.

"They want nothing but foo-foo shops up here now.... Everything in Encinitas is Nordy-like. This used to be ground zero as an artsy, laid-back, cool surf spot. Now everyone is really anal.... No one gives a rat's ass about the old Encinitas except the surfers, and they are just surfers."

Reitano has a problem with the Downtown Encinitas Merchants Association, which collects mandatory merchant fees and oversees the appearance of downtown.

"They don't like me. Other merchants accept their rip-off fees. I voice my opinions."

Rainbow Country has backed away from selling reggae music and sells mostly incense, jewelry, clothes, and tapestries.

"Until the early '90s, we used to carry a lot of CDs and tapes and vinyl. It's hard to sell CDs and records with the whole download thing."

Reitano says he'll officiate football games after he sells the shop.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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