Slightly Stoopid has market savvy
"What do indie musicians and Tupperware have in common?" That's what an article in the June 20 issue of Newsweek ponders as it suggests local O.B. reggae-rockers Slightly Stoopid have tapped into a hipper version of "Mom's Tupperware parties" to sell CDs.
The article notes the trend of small-label bands holding pre-release parties in dorm rooms and at coffee shops to get fans to pre-order CDs. The fans get T-shirts and other swag, and the band gets an improved first-week Soundscan sales figure.
Newsweek quoted Slightly Stoopid manager Matt Phillips: "If a hard-core fan will spread the word to their community of friends, that's better than radio or MTV or anything."
One insider wonders why the band didn't send a copy of their fifth album to radio stations. The band's music label released Closer to the Sun on April 19. "Stations can't play it if they don't have a copy," says the insider.
"We do things independently," says Phillips about the radio problem. "We don't have the budget to solicit radio.... This is a band the fans love but the industry doesn't give them a break." Phillips says 25,000 copies of Closer to the Sun have been sold.