Odesza and Sofi Tukker
The former Sports Arena is one of the largest indoor venues yet to host Seattle-based production duo Odesza, which, with a mere two albums under their sparkly suspenders, has already notched over 30 number ones at the oh-so-accurately-named Hype Machine. It’s indicative of a sea change in the music industry that Odesza is mainly marketed via free streams on sites like Pandora and Spotify, as well as offering variations of all their tracks on YouTube, where they’ve been able to achieve numbers in the billions before hoovering penny one from any listener’s pocket, not even “pay what you want.” The music is monetized by branding over bargaining, in order to build up a listener base large enough to land the gigs that bring out both fans and wallets. Opening acts like indie dance duo Sofi Tukker, whose newest track “Fuck They” scored over a million Spotify streams within the past two weeks, hope to climb that same stairway to statistical success. The bill includes Chet Porter.