Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Crowdsourcing — A Call for Papers

This began with a telephone call from an old friend in Vegas. Brian is a lifelong degenerate sports bettor and so his conversation inevitably buzzes around the topics of “How I won the bet” or “How I lost the bet.” I don’t remember with certainty when the following adjacent topic sneaked into the mix (I wasn’t paying attention) but he said something about “crowdsourcing” and using that technique to make NFL bets.

I asked, “Isn’t that what bookies do?” Brian said something about getting himself over to the bookies’ side of the fence, using crowdsourcing to make his wagers, winning huge money, and then something about Maui, a beach, and an ancestral estate. I was considering dinner at the time, whether to go for the steak or the salmon. On the other hand, a crustless zucchini quiche would not be out of the question.

It was a couple days before I thought about Brian’s plan again, and when I did, I realized I didn’t know anything about crowdsourcing. No worries. Omnipotent knowledge is but a few steps and a few Google searches away. I quickly learned Jeff Howe is credited with the term, first used way back in a 2006 in a Wired magazine article he wrote, titled, “The Rise of Crowdsourcing.” Howe said, “A central principle animating crowdsourcing is that the group contains more knowledge than individuals.”

You could argue that crowdsourcing has been around for a long time and has had mixed results. Consider the Dutch Tulip crowdsourcing of 1635–1638 or the British South Sea crowdsourcing of 1720 or the American Dot-Com crowdsourcing of 1997–2000 or the late, great American real-estate crowdsourcing of 2003–2007. In these cases, the wisdom of the crowd did not prove out.

On the other hand, historical crowdsourcing has its successes, too: the Longitude Prize. In 1714, the British parliament passed an act that established a £20,000 prize for the person who devised a method that could fix longitude within 30 miles. A method was devised.

Sponsored
Sponsored

Or the Orteig Prize ($25,000), for the first person to fly nonstop from New York to Paris or vice versa. Won by Lindberg in 1927.

Or the $10 million Ansari X-Prize for the first privately financed, built, and launched space vehicle that carried three people 62.5 miles (100 km) into space and safely returned them to Earth. Had to be done twice within the space of two weeks using the same vehicle. Won in 2004 by Paul Allen, who funded the enterprise.

Or the $1 million Netflix Prize for the team that could “substantially improve the accuracy of predictions about how much someone will enjoy a movie based on their movie preferences.” Awarded in 2009.

Crowdsourcing has become a popular idea, particularly since corporations figured out how to make money off it. This development altered Howe’s original definition to the more commercially acceptable “act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd)...”

The up-to-date model is: (1) company has a problem; (2) company broadcasts problem online; (3) online “crowd” is asked to give solutions; (4) crowd submits solutions; (5) crowd vets solutions; (6) company rewards winning solvers; (7) company owns winning solutions; (8) company profits.

We’ll overlook the sordid details about the company offloading its employees in favor of paying pennies on the dollar to “creatives” drawn from the internet who will do the same work for dog food and no health or retirement benefits and, as additional bonus, hand over all their rights to the work they created.

That kind of legal exploitation means crowdsourcing has arrived big-time and mainstream. Herewith are Sunday’s headlines taken from a single Google search.

“Chevy turns to crowdsourcing for next commercial idea.”

“Crowdsourcing the Number of Seats Per Row at Yankee Stadium.”

“Crowdsourcing Crisis News.”

“Crowdsourcing Female-Friendly Seating at the Linc [Lincoln Financial Field, Home of the Philadelphia Eagles].”

“Crowdsourcing LeBron James’s decision to leave Cleveland.”

Okay, people, are you ready to get in the game? As one rapacious vendor put it, “If you don’t crowdsource, you’ll be crowdsourced.” Dear Reader, I must ask you, do you want to be somebody’s crowdsourced prey? Or do you want to use the best ideas taken from thousands of exploited “creators” for free? Think about it.

The Box will award an official Sporting Box Crowdsourced T-shirt to the author of the best nonviolent solution to the following puzzle: How can Norv Turner be fired?

The contest will run from now until December 31, 2010. You may enter as many times as you wish. Send your ideas to: [email protected]. May the best creative win.

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Temperature inversions bring smoggy weather, "ankle biters" still biting

Near-new moon will lead to a dark Halloween
Next Article

Wild Wild Wets, Todo Mundo, Creepy Creeps, Laura Cantrell, Graham Nancarrow

Rock, Latin reggae, and country music in Little Italy, Oceanside, Carlsbad, Harbor Island

This began with a telephone call from an old friend in Vegas. Brian is a lifelong degenerate sports bettor and so his conversation inevitably buzzes around the topics of “How I won the bet” or “How I lost the bet.” I don’t remember with certainty when the following adjacent topic sneaked into the mix (I wasn’t paying attention) but he said something about “crowdsourcing” and using that technique to make NFL bets.

I asked, “Isn’t that what bookies do?” Brian said something about getting himself over to the bookies’ side of the fence, using crowdsourcing to make his wagers, winning huge money, and then something about Maui, a beach, and an ancestral estate. I was considering dinner at the time, whether to go for the steak or the salmon. On the other hand, a crustless zucchini quiche would not be out of the question.

It was a couple days before I thought about Brian’s plan again, and when I did, I realized I didn’t know anything about crowdsourcing. No worries. Omnipotent knowledge is but a few steps and a few Google searches away. I quickly learned Jeff Howe is credited with the term, first used way back in a 2006 in a Wired magazine article he wrote, titled, “The Rise of Crowdsourcing.” Howe said, “A central principle animating crowdsourcing is that the group contains more knowledge than individuals.”

You could argue that crowdsourcing has been around for a long time and has had mixed results. Consider the Dutch Tulip crowdsourcing of 1635–1638 or the British South Sea crowdsourcing of 1720 or the American Dot-Com crowdsourcing of 1997–2000 or the late, great American real-estate crowdsourcing of 2003–2007. In these cases, the wisdom of the crowd did not prove out.

On the other hand, historical crowdsourcing has its successes, too: the Longitude Prize. In 1714, the British parliament passed an act that established a £20,000 prize for the person who devised a method that could fix longitude within 30 miles. A method was devised.

Sponsored
Sponsored

Or the Orteig Prize ($25,000), for the first person to fly nonstop from New York to Paris or vice versa. Won by Lindberg in 1927.

Or the $10 million Ansari X-Prize for the first privately financed, built, and launched space vehicle that carried three people 62.5 miles (100 km) into space and safely returned them to Earth. Had to be done twice within the space of two weeks using the same vehicle. Won in 2004 by Paul Allen, who funded the enterprise.

Or the $1 million Netflix Prize for the team that could “substantially improve the accuracy of predictions about how much someone will enjoy a movie based on their movie preferences.” Awarded in 2009.

Crowdsourcing has become a popular idea, particularly since corporations figured out how to make money off it. This development altered Howe’s original definition to the more commercially acceptable “act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd)...”

The up-to-date model is: (1) company has a problem; (2) company broadcasts problem online; (3) online “crowd” is asked to give solutions; (4) crowd submits solutions; (5) crowd vets solutions; (6) company rewards winning solvers; (7) company owns winning solutions; (8) company profits.

We’ll overlook the sordid details about the company offloading its employees in favor of paying pennies on the dollar to “creatives” drawn from the internet who will do the same work for dog food and no health or retirement benefits and, as additional bonus, hand over all their rights to the work they created.

That kind of legal exploitation means crowdsourcing has arrived big-time and mainstream. Herewith are Sunday’s headlines taken from a single Google search.

“Chevy turns to crowdsourcing for next commercial idea.”

“Crowdsourcing the Number of Seats Per Row at Yankee Stadium.”

“Crowdsourcing Crisis News.”

“Crowdsourcing Female-Friendly Seating at the Linc [Lincoln Financial Field, Home of the Philadelphia Eagles].”

“Crowdsourcing LeBron James’s decision to leave Cleveland.”

Okay, people, are you ready to get in the game? As one rapacious vendor put it, “If you don’t crowdsource, you’ll be crowdsourced.” Dear Reader, I must ask you, do you want to be somebody’s crowdsourced prey? Or do you want to use the best ideas taken from thousands of exploited “creators” for free? Think about it.

The Box will award an official Sporting Box Crowdsourced T-shirt to the author of the best nonviolent solution to the following puzzle: How can Norv Turner be fired?

The contest will run from now until December 31, 2010. You may enter as many times as you wish. Send your ideas to: [email protected]. May the best creative win.

Comments
Sponsored

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Jayson Napolitano’s Scarlet Moon releases third Halloween album

Latest effort has the most local vibe
Next Article

At 4pm, this Farmer's Table restaurant in Chula Vista becomes Acqua e Farina

Brunch restaurant by day, Roman style trattoria by night
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader