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Who knew rainbow-hued corn starch races were a thing?

When I posted about the Run or Dye 5K a few days ago, I thought it was a quirky, one-of-a-kind endeavor.

But I was so, so wrong.


Judging by their website, Color Me Rad looks pretty much exactly like the Run or Dye 5K except with a better location and a much more, well, colorful marketing staff.

“After 5K of color bombardment, we guarantee your outlook will be brighter, your boyfriend will be more affectionate, your girlfriend will be less needy, the hair on your head will grow back and the hair on your back will fall out, your black and white TV will turn into 720p HD (I know you were hoping for 1080, but we organize races, we're not miracle workers), and your gray outlook will turn green like a spring morning.”

See what I mean?

Color Me Rad San Diego takes place at 7 a.m. on Saturday, June 8 at Petco Park and benefits the Deaf Community Services of San Diego.

$35 early bird registration ends today and prices will climb as the event approaches, topping out at $50 (if not sold out) late registration.

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